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Guide

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Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

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Request a Demo

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Build products customers love to use

Make data-driven product decisions based on real-time customer feedback.

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Smiling woman with red lipstick and hoop hearings

By listening deeply to customer feedback and sentiment, and asking the right questions at the right places and times within your mobile customer experience, you can build exceptional products and rally your company around a single, centric point of reference: the customer.

Demonstration of how the Love Dialog data can be used for follow up surveys

Prioritize product roadmaps

Uncover customer needs you haven’t considered yet with our precise targeting capabilities, which can help you prioritize decisions and workflows. Precisely retarget customers based on their previous responses to dive deeper on feature requests or bug reports and get actionable feedback faster.

Graph showing a 90% response rate to in-app surveys

Gather the right amount of real-time customer feedback

Collect thousands of responses in a short amount of time in order to make data-driven decisions faster than ever. Or, carefully control your reach by capping interactions with a fixed response goal or utilize random sampling to target only a subset of your customer base.

Animated phone with a feedback survey and chart showing customers that shifted to risks or fans

Quickly identify and solve product issues and bugs faster

Tracking changes in customer sentiment can highlight when things go wrong in real-time. Effectively target at-risk customers, ask them for feedback, and then close the loop by specifically letting them know their issue was fixed.

Beared man looking at phone with text box questions surrounding him, asking "How can we improve our app"

Make customer-centric products

Make informed decisions on projects by polling customer segments on product ideas. Drill down from broad areas of opportunity to discrete feature gaps fast. Be able to influence large scale top-down product decisions within your executive team with data from your mobile app customers.

Features

Engage at the right times and place throughout a digital experience to capture more qualitative information

Surveys

Gather real-time customer feedback that helps prioritize your product roadmap. Proactively prompt engaged customers to give product suggestions and ideas.

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Precisely retarget customers to reach them at the right time and place

Notes + Actions

Quickly notify customers about bug fixes, mobile app updates, and other improvements to the mobile product experience.

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Quickly resolve issues and close the communication loop

Message Center

Follow-up on issue reports, ask clarifying questions, and close the communication loop with unhappy customers when the problem is solved.

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Measure shifts in customer sentiment across time and touchpoints so you can identify when and where to intervene

Sentiment Analysis

Identify a broken customer experience with real-time customer sentiment tracking. Immediately know when your roadmap needs to shift.

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“We use Apptentive to run our surveys. But we don’t do it annoyingly. There’s a nice algorithm there so that we don’t constantly poll our customers. We use our existing customer base to tell us what they need from us. We ensure that if enough customer base has the same theme, we are going to take care of that. We definitely put the customer first in that way, and we use tools to help give us the data points to tell our execs, ‘This is a priority.’”

Smiling image of customer and Concur employee, Ria
Ria Delamere Mobile Platform Dev. Manager, Concur

Related Content

Surveys

Learn about Surveys

Gather real-time feedback to help make data-driven decisions faster than ever.

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See Customer Stories

See how our customers use Apptentive to inform their product roadmaps.

Sentiment should be at the heart of your business decisions.

Apptentive powers millions of consumer interactions on billions of mobile devices for the world’s best brands. The best brands are those who listen to customers and act on feedback.

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