Privacy Statement

Last Updated 3/31/19

Your privacy is important to us. This Privacy Statement applies to collection, use, and disclosure of personal information through all of the sites, products, services and developer modules offered by Apptentive Inc. or its subsidiaries or affiliated companies that link to this Privacy Statement, including It does not apply to sites or services that link to different privacy statements. Sometimes, we may post product specific privacy notices or Help Center materials to explain our products and related privacy policies in more detail.

This Privacy Statement does not apply to the activities of our customers that use our services to collect information from their end users (the “Apptentive Customers”). Each of the Apptentive Customers are responsible for establishing their own privacy statement that describes those activities. If you are interested in how the Apptentive products and services process your information as a part of a website or application operated by an Apptentive Customer, please review their privacy statement. Please see the Section “Information we collect and use on behalf of our customers” for more information.

Information we collect and how we use it

The personal information we collect depends on how you interact with us, the products you use, and the choices you make. We collect and process personal information about you with your consent and/or as necessary to provide the products you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.
We collect information about you in various ways when you use our websites and services, including information you provide directly, information collected automatically, and third-party data sources:

  • Information you provide – We collect information you provide to us. For example, when you sign up for an Apptentive Account, we ask you for personal information such as name, email address, and other information. If you choose to create your account using a third-party platform (e.g. Google or Github), we may collect your profile information from such third-party as described in their privacy statements. If you make a purchase, we also collect credit card numbers and other payment information. We also collect information you send to us, should you choose to contact us through our customer support or related contact information. When you are asked to provide personal information, you may decline. But if you choose not to provide information that is necessary for certain products or features, those products or features may not be available or function correctly.
  • Information collected automatically – As discussed further below under “Cookies and similar technologies”, when you visit certain sites or use certain products, some information is collected automatically. For example, when you visit our websites, our web servers automatically log your computer’s operating system, Internet Protocol (IP) address, access times, browser type and language, the website you visited before our site, and your activity on our websites.
  • Third-party sources – We may obtain information from third parties. We process information obtained from third parties as described in this statement, plus any additional restrictions imposed by the source of the information. These third-party sources include:

    – Data sources that provide us with marketing leads or customer referrals;
    – Applications and services, such as social networks, that make users’ information available to others;
    – Partners with which we offer co-branded services or joint marketing activities; and
    – Publicly-available sources, such as open government databases.

    Cookies and similar technologies

    We use cookies and similar technologies to operate our websites and online services and provide features, personalize content and advertising, analyze traffic, and help to collect data. Cookies are small text files placed on your device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your device, but it can contain other information as well. We use cookies on our websites to store your preferences and settings, enable you to sign-in, provide interest-based advertising, combat fraud, analyze how our products perform, and fulfill other legitimate purposes.
    Our web pages may also contain electronic images known as web beacons that we use to help deliver cookies on our websites, count users who have visited those websites, and gather usage and performance data. We also include web beacons in our email messages or newsletters to determine whether you open and act on them.

    Our websites may include web beacons and cookies from third-party service providers. In some cases, that is because we have hired the third party to provide services on our behalf, such as site analytics. In other cases, it is because our web pages contain content or ads from third parties, such as videos, news content, or ads delivered by other ad networks. Because your browser connects to those third parties’ web servers to retrieve that content, those third parties are able to set or read their own cookies on your device and may collect information about your online activities across websites or online services. These third parties may combine this information with other information that you’ve provided to them or that they’ve collected from your use of their services.

    The third-party analytics providers we use include: Marketo, Hubspot, Bizible, Google, Crazy Egg, New Relic, Sumo, and Disqus. Many third-party analytics providers allow you to opt-out from their collection or use. For more information, click on the links above.

    Our third-party advertising partners include: Adroll, Facebook, Google, Twitter, G2Crowd, and LinkedIn. You may find more information on each company’s practices, including the choices it offers, by clicking on the above. Many of them are also members of the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA), which each provide a simple way to opt out of ad targeting from participating companies., which you can access at and

    You can also use browser controls to limit how the websites you visit are able to use cookies. Instructions for blocking or deleting cookies may be available in each browser’s privacy or help documentation. Please be aware that if you choose to block cookies, certain website features that depend on cookies may no longer function. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated. You can view a full list of cookies and their purpose, as well as update cookie consent here.

    Use of information

    We use personal information collected through our products for purposes described in this privacy statement or otherwise disclosed to you. For example, we use personal information to:

    • provide and deliver our products, including securing, troubleshooting, improving, and personalizing those products;
    • operate our business, such as improving our internal operations, securing our systems, and detecting fraudulent or illegal activity;
    • understand you and your preferences to enhance your experience and enjoyment using our products;
    • provide customer support and respond to your questions;
    • send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
    • communicate with you about new products, offers, promotions, rewards, contests, upcoming events, and other about our products and those of our selected partners (see the Choices section of this privacy statement for how to change your preferences for promotional communications); and
    • display advertising to you (see the “Cookies and similar technologies” section of this privacy statement for information about your advertising choices)

In carrying out these purposes, we combine data we collect from different sources to give you a more seamless, consistent, and personalized experience.

    Information we collect and use on behalf of Apptentive Customers

    If you are using an application or website that utilizes our products or services, the applicable Apptentive Customer that operates, develops, or maintains the application or website may direct Apptentive to retain and process your personal information, including through the use of cookies and similar technologies. We make this information available to the particular Apptentive Customer that directed us to collect it. For more information about how this information is used by and on behalf the Apptentive Customers, please consult the applicable Apptentive Customer privacy statement.

    Below are some examples of this:

    • End user communications – If you are using an application that utilizes our services for purposes of communicating with the one an Apptentive Customer, we may retain and process those communications and related information on behalf of the applicable Apptentive Customer. When you send and receive feedback messages to or from one of our services, we may collect and maintain information associated with those messages, such as the phone number, your email address, details about your device, your operating system, the wireless carrier associated with the phone number, the content of the message, and the date and time of the transaction.
    • Location – Apptentive offers location-enabled services, tied to its tools and services. If you use those services on an application or website maintained by an Apptentive Customer, Apptentive may receive information about your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location (such as a cell ID).
    • Unique application number – Certain services maintained by Apptentive collect a unique application number. This number and information about your installation (e.g., operating system type, version number) may be sent to Apptentive when you use the Apptentive-enabled application to give feedback, send messages, or when that service periodically contacts our servers (for example, to request automatic updates to the software).
    • We use this information collected on behalf of our customers for the purposes directed by the applicable Apptentive Customer.

      Information sharing

      We share personal information with your consent or as necessary to complete your transactions or provide the products you have requested or authorized. For example, when you provide payment data to make a purchase, we will share that data with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services. In addition, we share information in the following ways:

      • We provide information to our subsidiaries and affiliated companies. We may also share your information with other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with our appropriate data protection, confidentiality, and security requirements and that they may not use personal information they receive from us for other purposes.
      • We may share information where we have a good faith belief that access, use, preservation or disclosure of your information is reasonably necessary to (a) comply with any applicable law, regulation, legal process or governmental request, (b) protect our rights or property, including to enforce applicable Terms of Service or agreements, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of Apptentive, its users or the public as required or permitted by law.
      • We may disclose your personal information as a part of a merger, acquisition, divestiture, or any form of sale of some or all of its assets. Please note that some of our products include references or links to products provided by third parties whose privacy practices differ from ours. If you provide personal information to any of those third parties, or consent to our sharing personal information with them, that data is governed by their privacy statements.

      Retention of personal information

      We retain personal information for as long as necessary to provide the products and fulfill the transactions you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Because these needs can vary for different data types in the context of different products, actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the data, the availability of automated controls that enable users to delete data, and our legal or contractual obligations.

      Location of Personal Information

      The personal information we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or service providers maintain facilities. Currently, we primarily use data centers in the United States. The storage location(s) are chosen in order to operate efficiently, to improve performance, and to create redundancies in order to protect the data in the event of an outage or other problem. We take steps designed to ensure that the data we collect under this statement is processed according to the provisions of this statement and applicable law wherever the data is located.
      We transfer personal information from the European Economic Area and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use a variety of legal mechanisms, including, where appropriate, contracts, to help ensure your rights and protections. To learn more about the European Commission’s decisions on the adequacy of personal information protections, please visit:

      Information security

      We take reasonable and appropriate steps designed to protect against unauthorized access, use, alteration, disclosure or destruction of personal information.


      Access, correction, and deletion. If you wish access, correct or delete certain personal information about you that we hold, you may log in to the customer portal.
      If you cannot access certain personal information we collect via the customer portal or Apptentive products or services you use, you can always contact us as described at the bottom of this privacy statement. However, to the extent permitted by applicable law, we reserve the right to charge a fee or decline requests that are unreasonable, excessive, or prohibited by law, could adversely affect the privacy or other rights of another person, or where we are unable to authenticate you as the person to whom the data relates.
      Communications preferences. You can choose whether you wish to receive promotional communications from us. If you receive promotional email messages from us and would like to stop, you can do so by following the directions in that message. These choices do not apply to mandatory service communications that are part of certain of our products, or to surveys or other informational communications that may have their own unsubscribe method.
      Cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can set your browser to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. See the “Cookies and similar technologies” section of this privacy statement for more details.

      Advertising and analytics. Our third-party analytics and advertising partners typically provide options to opt-out of certain information collection or use. See the “Cookies and similar technologies” section of this privacy statement for more details.

      Do Not Track

      Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Our websites do not currently respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described above.

      European data protection rights

      If the processing of personal information about you is subject to European Union data protection law, you have certain rights with respect to that data:

      • You can request access to, and rectification or erasure of, personal information;
      • If any automated processing of personal information is based on your consent or a contract with you, you have a right to transfer or receive a copy of your personal information in a usable and portable format;
      • If the processing of personal information is based on your consent, you can withdraw consent at any time for future processing;
      • You can to object to, or obtain a restriction of, the processing of personal information under certain circumstances; and
      • For residents of France, you can send us specific instructions regarding the use of your data after your death.

      To make such requests, contact us at the contact information set forth below. When we are processing data on behalf of another party that is the “data controller,” such as the Apptentive Customers, you should direct your request to that party. You also have the right to lodge a complaint with a supervisory authority, but we encourage you to first contact us with any questions or concerns.

      Privacy Shield Frameworks

      Apptentive complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States, respectively. Apptentive has certified to the Department of Commerce that it adheres to the Privacy Shield Principles with respect to such data. If there is any conflict between the terms in this Privacy Statement and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit
      With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Apptentive is subject to the regulatory and enforcement powers of the U.S. Federal Trade Commission.
      Pursuant to the Privacy Shield Frameworks, EU and Swiss individuals have the right to obtain our confirmation of whether we maintain personal information relating to you in the United States. Upon request, we will provide you with access to the personal information that we hold about you. You may also correct, amend, or delete the personal information we hold about you. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data transferred to the United States under Privacy Shield, should direct their query to If requested to remove data, we will respond within a reasonable timeframe.

      We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to
      In certain situations, Apptentive may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
      If third-party agents process personal information on our behalf in a manner inconsistent with the principles of either Privacy Shield Framework, we remain liable unless we prove we are not responsible for the event giving rise to the damage.

      In compliance with the Privacy Shield Principles, Apptentive commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this Privacy Statement should first contact Apptentive at, or:

      Privacy Matters

      c/o Apptentive Inc.
      24 Roy St, #440

      Seattle, WA, 98109-4018

      Questions, comments or complaints regarding Apptentive’s Privacy Statement or data collection and processing practices can be mailed or emailed to the contact information set forth below.
      Apptentive has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. This service is provided free of charge to you.
      If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at

      Contact Us

      Questions, comments or complaints regarding Apptentive’s Privacy Statement or data collection and processing practices can be mailed or emailed to:

Apptentive (

      Attn: Legal Department
24 Roy St, #440
Seattle, WA, 98109 -4018

      Changes to this Privacy Statement

      Please note that this Privacy Statement may change from time to time. When we post changes to the statement, we will change the “Last Updated” date at the top of the statement. If we make material changes to the statement, we will provide notice or obtain consent regarding such changes as may be required by law.

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