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Guide
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7 Steps to Product Roadmap Success
Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.
Request a Demo
We tailor each demo to your specific business needs. See it for yourself and contact us today!
Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:
Guide
View resourceGuide
7 Steps to Product Roadmap Success
Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.
Precise in-app targeting and personalization
Target the right people at the right time to increase loyalty, customer retention and campaign performance.
Segment customers better with enriched first-party data
Incorporate the voice of the customer into individual profiles as they provide feedback and indicate emotions across touchpoints. Augment your customer profiles with their mobile customer feedback to use within your CRM, CDP or other platform and use across your marketing channels.
Retarget at-risk customers before it’s too late
Quickly respond to at-risk customers by retargeting in-app, or across your external marketing channels by segmenting based on real-time emotions. It’s also important to watch for negative changes in sentiment over time, since this is an important indicator of something broken in your mobile customer experience. Redirect frustrated customers to Surveys or our Message Center to quickly identify issues and close the feedback loop once resolved with an actionable Note.
Minimize disruption by communicating at the right place and time
Don’t interrupt your customers’ experiences with pesky distractions. Precise Event Targeting allows you to prompt customers for interactions at exactly the right moment. With Apptentive, response rates will increase because customers will be more likely to take action rather than dismissing you. We highly encourage testing different settings, such as location and frequency of prompting, to achieve the best results for using ratings prompts in your app.
Activate your fans with new audience segments
With enriched profiles, you can create hyper-personalized communication based on customer or program identifiers, shifts in customer sentiment, or behavior. Segment customers based on past responses and retarget with personalized offers proven to convert three times better than generic offers.
Close your customer feedback loop
Quickly retarget customers based on their responses to previous interactions. Solicit feedback to drive your roadmap priorities—and then notify your customers when a feature they previously requested goes live!
Uses
Product teams
Gain a deeper understanding of how different types of customers use your product and how they feel, to better inform your roadmap and mobile product management efforts. Encourage app updates, notify customers about changes, and gather feedback about new features.
Marketing teams
Improve advertising effectiveness and optimize your marketing efforts by segmenting customers based on emotions or past behavior in-app or across your marketing channels. Create new campaigns to save at-risk customers, and increase the lifetime value of your fans by driving five-star ratings. Notify customers about abandoned carts, upcoming sales, restocks, and more.
CX teams
Gather first-party data to reveal insights unique to specific audiences and identify gaps in the customer experience. Discover deeper, actionable insights by re-targeting users for survey follow-up to get at the “why” behind the numbers.
Features
Sentiment Analysis
Identify key moments when customer emotions shift so you can intervene at the right time with the right message.
Notes + Actions
Precisely cater notifications, announcements, and calls-to-action to your various cohorts.
Ratings + Reviews
Effectively target people who love you, encouraging them to leave positive reviews and drive five-star ratings.
Surveys
Tailor your surveys to specific audiences to better understand why different customers feel the way they do.
Related Content
Learn about Sentiment Analysis
Identify key moments when customer sentiment shifts so you can intervene at the right time with the right message.
See Customer Stories
See how our customers use Apptentive to target the right people at the right time and in the right place.