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Precise targeting and personalization
Optimize your marketing to win back at-risk customers and connect even deeper with your fans.
Retarget at-risk customers before it’s too late
Quickly respond to at-risk customers by retargeting in-app, or across your external marketing channels by segmenting based on real-time emotions. It’s also important to watch for negative changes in sentiment over time, since this is an important indicator of something broken in your customer experience. Redirect frustrated customers to Surveys or our Message Center to quickly identify issues and follow-up once resolved with an actionable Note.
Minimize disruption by communicating at the right place and time
Don’t interrupt your customers’ experiences with pesky distractions. Precise Event Targeting allows you to prompt customers for interactions at exactly the right moment. With Apptentive, response rates will increase because customers will be more likely to take action rather than dismissing you. We highly encourage testing different settings, such as location and frequency of prompting, to achieve the best results for using ratings prompts in your app.
Activate brand evangelists to do your marketing for you
With enriched profiles, you can create hyper-personalized communication based on customer or program identifiers, shifts in customer sentiment, or behavior. This helps you form a deeper connection with your customers. Ask for mobile app ratings and reviews, social posts, and referrals from those most in love with your brand through mobile targeting. Backfill loyalists that have become less active by retargeting and fostering relationships with new customers.
Gain a deeper understanding of how different types of customers use your product and how they feel, to better inform your roadmap and mobile product management efforts. Encourage app updates, notify customers about changes, and gather feedback about new features.
Improve advertising effectiveness and optimize your marketing efforts by segmenting customers based on emotions in-app or across your marketing channels. Create new campaigns to save at-risk customers, and increase the lifetime value of your fans by driving five-star ratings. Notify customers about abandoned carts, upcoming sales, restocks, and more.
Gather first-party data to reveal insights unique to specific audiences and identify gaps in the customer experience.
Quickly identify at-risk customers and take action to win them back.
Identify key moments when customer emotions shift so you can intervene at the right time with the right message.
Notes + Actions
Precisely cater notifications, announcements, and calls-to-action to your various cohorts.
Ratings + Reviews
Effectively target people who love you, encouraging them to leave positive reviews and drive five-star ratings.
Tailor your surveys to specific audiences to better understand why different customers feel the way they do.