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Guide

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Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Request a Demo

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Close your customer feedback loop

Capturing the right feedback and taking action on it is just the first step. Complete the loop by telling your customer their voice was heard—and that it drove a specific improvement.

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Close your customer feedback loop, present hyper-targeted offers, and discover deeper customer insights with Apptentive’s powerful yet easy-to-use interaction targeting. Segment customers who have already responded to Surveys or Notes in a specific way and quickly target them for follow-up. Let your customers know their voices have been heard—at scale, and accomplished entirely inside the Apptentive dashboard.

Redefining what it means to act

Proving to your customers that their voice drove impactful change is a powerful way to build loyalty and reduce churn. But many companies struggle to follow-up on their customer’s specific feedback in a personalized way, due to the difficulty of scale or limitations across their platforms. Apptentive equips you with the means to capture, analyze, act and efficiently respond to customer feedback at scale.

Closed loop made easy

Companies that close their feedback loop see a strong increase in retention, yet only 5% of companies do this today because the process has been traditionally viewed as expensive, time-consuming or complex. Now, closing the feedback loop can be accomplished easily and entirely within the Apptentive dashboard, without having to rely on ad-hoc marketing campaigns, third-party tools or integrations.

Powerful in-app retargeting based on previous responses

With Apptentive, every response to a Survey or Note can be used as targeting criteria for future interactions. Quickly identify subsegments you want to reach—those who have requested specific features, are most engaged, are most at risk of churn—and follow-up with a tailored Survey or Note in response.

Dive deeper, iterate faster

Discover deeper, actionable insights by retargeting specific customer segments for survey follow-up to understand the “why” behind their scores and sentiment. Quickly build context around NPS and CSAT to identify specific areas of improvement.

A unique expression of customer love

Responding to customer feedback in a personalized way is a powerful incentive proven to increase future survey response rates and drive customer loyalty. It’s rare enough to be an unexpected delighter, validates the time and effort your customers put into sharing their thoughts, and demonstrates their input is driving real change.

Uses

Take the guesswork out of your product roadmap.

Product teams

Solicit customer feedback to drive your product roadmap, and then delight your customers by notifying them when a feature they specifically requested ships! Quickly hone in on product issues that could create retention risks or friction points in the mobile customer journey, and re-target that same audience for follow-up once resolved.

Marketing Teams Understand how customer emotions

Marketing teams

Boost key app revenue metrics and campaign performance by hyper-targeting customers with special offers based on their previous interactions and responses. Build behavior-based profiles for your customers and easily segment for personalized outreach, retargeting those most at risk of churning while reinforcing loyalty from your fans.

CX Teams Go beyond NPS to identify the cause of customer sentiment shifts

CX teams

Go beyond NPS and CSAT to quickly identify the cause of customer sentiment shifts by retargeting customers for follow-up. Continue the conversation along the customer journey to better understand pain points, identify gaps, and create better customer experiences across all channels.

Features

Analytics

Quickly identify at-risk customers and take action to win them back.

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Measure shifts in customer sentiment across time and touchpoints so you can identify when and where to intervene

Sentiment Analysis

Identify key moments when customer emotions shift so you can intervene at the right time with the right message.

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Precisely retarget customers to reach them at the right time and place

Notes + Actions

Precisely cater notifications, announcements, and calls-to-action to your various cohorts.

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Ratings + Reviews

Effectively target people who love you, encouraging them to leave positive reviews and drive five-star ratings.

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Engage at the right times and place throughout a digital experience to capture more qualitative information

Surveys

Tailor your surveys to specific audiences to better understand why different customers feel the way they do.

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Related Content

Sentiment Anaylsis

Learn about Sentiment Analysis

Identify key moments when customer sentiment shifts so you can intervene at the right time with the right message.

See Customer Stories

See how our customers use Apptentive to target the right people at the right time and in the right place.

Sentiment should be at the heart of your business decisions.

Apptentive powers millions of consumer interactions on billions of mobile devices for the world’s best brands. The best brands are those who listen to customers and act on feedback.

Ready to see Apptentive in action?

Request a demo of Apptentive today.

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