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Guide
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7 Steps to Product Roadmap Success
Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.
Request a Demo
We tailor each demo to your specific business needs. See it for yourself and contact us today!
Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:
Guide
View resourceGuide
7 Steps to Product Roadmap Success
Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.
Close your customer feedback loop
Capturing the right feedback and taking action on it is just the first step. Complete the loop by telling your customer their voice was heard—and that it drove a specific improvement.
Redefining what it means to act
Proving to your customers that their voice drove impactful change is a powerful way to build loyalty and reduce churn. But many companies struggle to follow-up on their customer’s specific feedback in a personalized way, due to the difficulty of scale or limitations across their platforms. Apptentive equips you with the means to capture, analyze, act and efficiently respond to customer feedback at scale.
Closed-loop made easy
Companies that close their feedback loop see a strong increase in retention, yet only 5% of companies do this today because the process has been traditionally viewed as expensive, time-consuming or complex. Now, closing the feedback loop can be accomplished easily and entirely within the Apptentive dashboard, without having to rely on ad-hoc marketing campaigns, third-party tools or integrations.
Powerful in-app retargeting based on previous responses
With Apptentive, every response to a Survey or Note can be used as targeting criteria for future interactions. Quickly identify subsegments you want to reach—those who have requested specific features, are most engaged, are most at risk of churn—and follow-up with a tailored Survey or Note in response.
Dive deeper, iterate faster
Discover deeper, actionable insights by retargeting specific customer segments for survey follow-up to understand the “why” behind their scores and sentiment. Quickly build context around NPS and CSAT to identify specific areas of improvement.
A unique expression of customer love
Responding to customer feedback in a personalized way is a powerful incentive proven to increase future survey response rates and drive customer loyalty. It’s rare enough to be an unexpected delighter, validates the time and effort your customers put into sharing their thoughts, and demonstrates their input is driving real change.
Uses
Product teams
Solicit customer feedback to drive your product roadmap, and then delight your customers by notifying them when a feature they specifically requested ships! Quickly hone in on product issues that could create retention risks or friction points in the mobile customer journey, and re-target that same audience for follow-up once resolved.
Marketing teams
Boost key app revenue metrics and campaign performance by hyper-targeting customers with special offers based on their previous interactions and responses. Build behavior-based profiles for your customers and easily segment for personalized outreach, retargeting those most at risk of churning while reinforcing loyalty from your fans.
CX teams
Go beyond NPS and CSAT to quickly identify the cause of customer sentiment shifts by retargeting customers for follow-up. Continue the conversation along the customer journey to better understand pain points, identify gaps, and create better customer experiences across all channels.
Features
Sentiment Analysis
Identify key moments when customer emotions shift so you can intervene at the right time with the right message.
Notes + Actions
Precisely cater notifications, announcements, and calls-to-action to your various cohorts.
Ratings + Reviews
Effectively target people who love you, encouraging them to leave positive reviews and drive five-star ratings.
Surveys
Tailor your surveys to specific audiences to better understand why different customers feel the way they do.
Related Content
So, You’ve Collected Customer Feedback – Now What?
Watch this webinar for a deep dive into best practices and nuances of closed-loop mobile customer feedback.
See Customer Stories
See how our customers use Apptentive to target the right people at the right time and in the right place.