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Build vs. Buy: Evaluating Third-Party Mobile SDKs

Should you buy the software or build it internally? This guide helps you evaluate third-party mobile SDKs to make the best decision for your business.

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7 Steps to Mobile Survey Success

Lay the groundwork for competitive advantage by understanding your customers through customer-centric, mobile-optimized surveys.

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The New App Marketing Metrics

The mobile industry continues to evolve, but the conversation around metrics hasn’t changed. Learn 6 new metrics to boost your app marketing tactics.

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Feedback and Loyalty on the Mobile Frontier

SurveyMonkey and Apptentive joined forces to understand consumer expectations, the impact customer feedback has on loyalty, and the role mobile plays.

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Retail & Mobile Apps: What Works and Why

This guide contains new data on how consumers use apps, advice on how to create a seamless CX, and success stories of brands leading the mobile movement.

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The Guidebook to Mobile Product Management Success

Improve your mobile product management skills through 40+ pages of tips and metrics to help you level up.

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