Educational reports, guides, videos, and more to help mobile marketers, product teams, and CX professionals create better customer experiences.

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5 Hard Questions for Mobile Product Managers

Five questions that will help you evaluate personal strengths and weaknesses, and ultimately, push you and your product to the next level.

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The Complete Guide to Customer Lifecycle Management

82 pages on managing the mobile customer lifecycle to set a solid marketing strategy in today’s marketplace.

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customer engagement benchmark report

Mobile Customer Engagement Benchmark Report: 2018 Edition

We analyzed thousands of apps to help you understand how your mobile experience stacks up against the mobile ecosystem.

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6 Lessons from Expert Product Managers

We interviewed 7 PMs in the mobile industry across multiple industries to hear their career advice and predictions for mobile product management.

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Understand and Measure Customer Lifetime Value

What variables contribute to customer lifetime value (or LTV), why it’s important, how to measure it, and how to use it to your advantage.

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4 Ways to Proactively Engage with Mobile Customers

Four tips to proactively engage your mobile customers, along with step-by-step practices and examples to get you started.

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