Surveys

Curious to learn more about the behavior or preferences of a specific customer group? Want to know what your most loyal customers think? You can target specific customer segments based on customer emotion, responses to previous surveys or interactions, custom data elements from your CRM, trackable events, or even attributes of their mobile device.

Every individual response to a previous survey can be used as targeting criteria for the next interaction. Retargeting isn’t limited to just defined survey responses—even open-ended free form text and phrases can be used as segmentation criteria. Identify broad feedback trends and quickly retarget impacted customer segments with follow-up surveys to reveal deeper insight into specific app or product issues.

Precise event targeting allows you to prompt customers with surveys at the right moment. Dramatically increase survey responses by choosing the location and frequency of your prompts based on consumer activity, behavior, characteristics, or emotions. Short micro-surveys can return powerful data within the same day for fast decision-making. Enable random sampling to prevent survey fatigue while achieving statistically significant feedback from a truly representative cross-section of your customers.

Add value and context to Surveys with open-ended, qualitative feedback, and easily follow up either in-app or through your own marketing tech stack. Enrich your customer intelligence with Apptentive’s uniquely captured emotion data, and through powerful mobile and web Surveys to uncover consumer needs you haven’t yet considered.

Apptentive automatically segments customers into categories of emotion so you can quickly analyze and track changes over time. Apptentive Insights let you visualize VOC, emotion, and feedback metrics in easy-to-use dashboards to spot trends and make faster decisions. Act on those trends either in-app or through your own external tools.