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Sentiment Analysis

Apptentive Fan Signals® allows you to measure shifts in customer sentiment to win back consumers and activate fans.

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Sentiment Analysis chart measuring customer emotions across time and touchpoints.

Measure Customer Emotion across Time and Touchpoints

Apptentive has established a new metric for your customer voice and feedback initiatives, revealing new fans, at-risk consumers, and shifts in emotion from customer experience over time. With Apptentive’s unique data from ongoing brand interactions, both online and onsite, you can respond faster to maximize revenue and build customer loyalty, all while enhancing your own first-party data.

Fan Signals® allows you to:

  • Predict and prevent churn
    Predict and prevent churn
  • Increase customer loyalty and lifetime value
    Increase customer loyalty and lifetime value
  • Deepen your understanding of VOC
    Deepen your understanding of VOC
  • Understand the “why” behind shifts in customer emotions
    Understand the “why” behind shifts in customer emotions
  • Accurately analyze the customer journey experience
    Accurately analyze the customer journey experience

How It Works

Enrich your first-party data

Incorporate the voice of the customer into individual profiles as they provide feedback and indicate emotions across touchpoints. This enriched profile data supports analytics on people (segment or cohort), products (categories), or places (specific location or kiosk).

Track shifts in sentiment over time
Identify the "why" behind your customers' emotion
Contextualize and add value to NPS
Retarget at-risk customers before it’s too late
Enrich your first-party data, Track shifts in sentiment over time, Contextualize and add value to NPS, Retarget at-risk customers before it’s too late
Redirect frustrated customers to Surveys or our Message Center to quickly identify issues and follow-up once resolved with a Note.

Apptentive helps us answer a lot of questions, but the one that I like the most is really just our overall sentiment after we release a new version we get a quick read on how people are liking the app, the new updates to the app, or if there are issues with the app.”

Andy Ades, IT Product Manager

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Ready to see Apptentive in action?

Request a demo of Apptentive today.

Request a Demo