Measure shifts in sentiment to win back consumers and activate fans.
Apptentive Fan Signals™ allows your brand to measure customer emotions across time and touchpoints, helping you identify when sentiment has shifted and why.
Apptentive enriches your first-party customer data with emotion data over time using Fan Signals. Fan Signals augments the value of your Customer Data Platform (CDP) by enriching profiles as customers add their voice to interactions, provide feedback, and indicate emotion in both online and onsite touchpoints.
This enriched profile data supports analytics on people (e.g. a segment or cohort), products (e.g. categories), or places (e.g. a specific location or kiosk).
Quickly act on the emotions and voices of the “silent majority.” NPS or traditional survey responses typically come from less than 1% of your customer base—either those who have had a bad experience or your most loyal and happy customers. The remaining 99% or the “silent majority” often go unheard.
Apptentive’s unique approach to precise targeting and proactive listening reveals more customer voices and emotions for the world’s biggest brands. Get better context around NPS changes from emotion data, helping you improve competitive differentiation in the experience economy.