How Zillow uses Apptentive to increase app ratings, gather customer feedback at scale and build features people are requesting.
78% Survey response rate
100% Increase in 5-star ratings
Increased star rating from 4.0 to 4.8
With Apptentive we are now able to take people who may not be as satisfied, may be having a problem, or experiencing a bug and redirect them really easily into our existing customer service system. Also, I can read it as a Product Owner every day and help facilitate bringing that qualitative feedback to the team. Also, we can take action on helping people who might be struggling or building a feature which people are requesting.