Why Customer-Driven Communication is the Future of Marketing

We know that we spend a lot of time sharing our thoughts on the importance of customer communication and feedback. From time to time, we like to point out that we’re not doing this in a vacuum. We’re constantly learning from others and in many cases, we’re learning from people who have been making the same case for many many years.

One of the people we really respect and appreciate as we learn is Seth Godin, who’s written a number of excellent books about Permission Marketing, Being Remarkable in Business and Bootstrapping. His books are worth the read and when we came across this video interview with him, we had to share. It’s an excellent take on how to think about developing customer relationships, the core of consumer marketing and why everyone should be figuring out the answer to a simple question:

“How many people want to hear from us?”