Infographic: 2017 Mobile Benchmarks, by App Category

Last week, we released our second annual Mobile Customer Engagement Benchmark Report: 2017 Edition (check out the official announcement here). Now, we’re excited to release the accompanying infographic of vertical-specific mobile app benchmarks.

Using data from thousands of unique Android and iOS apps from April 2016 to March 2017 (unless otherwise noted), the benchmarks laid out in this infographic provide companies with a way to measure the success of their mobile app as compared to others in their app category.

Data included is from both Android and iOS apps in the Entertainment, Food & Drink, Lifestyle, News, Productivity, Shopping, and Travel from April 2016 to March 2017.

Let’s take a look!

The data was captured by interactions deployed using Apptentive’s Mobile Customer Experience software, which has powered a quarter of a billion customer conversations for Fortune 500 brands across a billion devices worldwide.

We highly recommend downloading the full benchmark report for an in-depth look at how your apps compare to the entire mobile ecosystem and recommendations for creating a more engaging mobile experience for your customers.

Grab your free copy by downloading below!