September’s Top Customer Experience Trends and Product Management News
Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 17 articles from the month of September.
Apple just the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. The 13th generation of iPhone and iPad software may seem incremental at first, but if you dig deeper there are some notable changes that may impact your app and business. Here’s a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to.
If you’re a product manager or mobile marketer responsible for your app store ratings and reviews, you might have noticed something weird with your Google Play Store app ratings in the last few weeks. When we analyzed 23 apps, nine saw an average rating decrease of 9.82 percent and 14 saw a rating increase of 7.61 percent from after September 1st.
Apple’s iOS 13 release date is September 19, and the update includes Dark Mode. When it launches on Thursday, September 19—one day ahead of the official iPhone 11 and iPhone 11 Pro series release date—your old iPhone will change for the better.
[via Tech Radar]
Lifestyle apps are need-based by nature. In other words, these apps don’t exist for entertainment purposes, purchasing, browsing, or shopping. Instead, people come to these apps to help make their life a little easier or solve a specific problem. Given the unique nature of these companies, here are some of the top mobile marketing strategies for lifestyle apps.
All businesses strive to achieve customer satisfaction, but some look for customer delight. It is necessary for such businesses to learn about customers’ feedback as it helps them to grow.
[via MarTech Series]
Ratings and reviews are the lifeblood of the mobile app world. They provide social proof and are responsible for making the first impression on a customer when they encounter your app in the app store. With all the changes currently rolling out across the app store marketplace, we revisit some classic tactics with a new approach.
Learn the different aspects of App Store Optimization before listing the best tools out there to get your mobile app to the top of the store, whether its Google Play for Android or iTunes for Apple’s iOS.
[via Business of Apps]
Google has updated its algorithms to show more original reporting in search and Google News results. Original reporting will not only rank better in Google Search but soon will also rank better in Google News, including Google Discover. In addition to original reporting ranking better, the stories will stay at the top of the news cluster for a longer period of time.
[via Search Engine Land]
The pace of retail bankruptcies in 2019 to date is accelerated compared to what we observed in late 2018. The 2018 holiday season failed to meet expectations, with December retail sales dropping 1.6% from the month prior—the weakest sales performance since December 2009.
Why do online reviews carry so much authority? Reviews deliver an element of social proof and remove most psychological barriers related to trust of a product or service. When prospective buyers can verify that unbiased shoppers have had a positive experience in the past, they can reasonably conclude that this is indicative of future experiences that they might share with the brand.
Product managers and marketers feel overwhelmed by the idea of acting on customer feedback because they aren’t confident in their abilities to make sense of it in a way that can help drive their business decisions. But it doesn’t have to be this hard. There are easier ways to act on customer feedback and turn it into your biggest strength, unique only to your business.
Android 10 is now available, assuming you have a phone that already supports Google’s latest version of its mobile operating system. For now, that’s mostly Google’s own Pixel phones, though chances are that most of the phones that were supported during the beta phase will get updated to the release version pretty soon, too.
The Google Play Store is getting a fresh new look, which, like most of Google’s redesigns of late, nixes the colorful green header in favor of a brighter and whiter style.
[via The Verge]
Technology lets companies see how badly they can treat consumers, right up until the moment they bolt. In corporate parlance, it’s called the “breakpoint.” It’s how far customers can be pushed before their heads explode.
[via The Wall Street Journal]
If you opened Google Calendar sometime in the last few weeks only to find your schedule filled with things like “WIN A FREE iPHONE!” or “CHEAP RAYBANS HERE”, you’re by no means the only one. Spammers have found a way to trick Google Calendar into adding these things to your calendar without you doing anything.
[via Tech Crunch]
There are usually two reactions when people talk about travel; extreme excitement or complete dread. Although there are many factors that go into a good or bad trip, the difference usually comes down to one main factor: customer experience. Here are several mobile marketing strategies that can improve customer experience, drive loyalty, and increase traveler happiness.
The Wireless Broadband Alliance (WBA) and the Next Generation Mobile Networks Alliance (NGNA) say a new whitepaper outlining the opportunities afforded by converged networks adds “further verification” that Wi-Fi 6 will play a critical role in the success of 5G.
[via Tech Radar]
Missed last month? See the top news, trends, and articles from August here, and be sure to sign up for the newsletter by plugging your email address into the form at the bottom of the page!
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