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Guide

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The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

Why Mobile Customer Feedback is Your Big Missed Opportunity

Ashley Sefferman  //  January 15, 2019  //  2 min read

Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume. It can take months to set up a first version and years to get it right as sorting through feedback from different customer segments is difficult, especially as the size of your customer base grows.

Also, many customers feel that providing feedback is simply too time consuming, too annoying, and too much of a hassle. It’s much easier for them to simply uninstall an app or search for a competitor, and move on to the next alternative. Conversely, publishers may feel overwhelmed by the idea of collecting feedback from too many of their customers because they aren’t confident in their abilities to make sense of it in a way that can help drive their product roadmaps.

But it doesn’t have to be this hard. There are easier ways to gather customer feedback and turn it into your brand’s biggest strength, unique only to your business. To help, we created a new guide, Why Mobile Customer Feedback is Your Big Missed Opportunity.

Why Mobile Customer Feedback is Your Big Missed Opportunity

The Importance of Customer Feedback

In recent years, mobile has skyrocketed to the top, with 52% of all global web pages served to mobile phones in 2018. The sudden relevance of mobile platforms has surfaced gaps in our understanding of the role it plays in asking for and gathering customer feedback, a study of more than 1,000 US consumers from Apptentive shows.

However, asking for feedback is not enough. When customers take time out of their day to provide feedback, companies should do the same to thank and acknowledge the customer’s response. Companies who don’t respond to feedback are ignoring their customers; an act that ultimately damages customer loyalty.

Why Mobile Customer Feedback is Your Big Missed Opportunity connects the dots between gathering, responding to, and implementing customer feedback in order to help product managers and marketers focus on the most important piece of the product puzzle: the customer.

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The conversations are already happening—are you listening to and acting on them? Download your free copy and learn how to harness customer feedback as your brand’s unique, secret weapon today.

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
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