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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Customer Experience

Infographic: 2017 Mobile Benchmarks, by App Category

Marissa Bosché  //  May 18, 2017  //  1 min read

Last week, we released our second annual Mobile Customer Engagement Benchmark Report: 2017 Edition (check out the official announcement here). Now, we’re excited to release the accompanying infographic of vertical-specific mobile app benchmarks.

Using data from thousands of unique Android and iOS apps from April 2016 to March 2017 (unless otherwise noted), the benchmarks laid out in this infographic provide companies with a way to measure the success of their mobile app as compared to others in their app category.

Data included is from both Android and iOS apps in the Entertainment, Food & Drink, Lifestyle, News, Productivity, Shopping, and Travel from April 2016 to March 2017.

Let’s take a look!

Mobile App Engagement Benchmarks by App Category infographic

The data was captured by interactions deployed using Apptentive’s Mobile Customer Experience software, which has powered a quarter of a billion customer conversations for Fortune 500 brands across a billion devices worldwide.

We highly recommend downloading the full benchmark report for an in-depth look at how your apps compare to the entire mobile ecosystem and recommendations for creating a more engaging mobile experience for your customers.

Grab your free copy by downloading below!

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About Marissa Bosché

Marissa Bosché is the Marketing Communications Manager at Apptentive. She studies consumer behavior in an increasingly mobile world, and loves helping businesses connect with their customers on a personal level. Follow Marissa on Twitter at @MarissaBosche.
View all posts by Marissa Bosché >

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