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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

The Advanced Guide to Mobile Order and Pay

Marissa Bosché  //  March 16, 2017  //  2 min read

Having a mobile order and pay feature that customers can’t wait to use can pay off by way of increased revenue, loyalty, app downloads, and more. Early adopters have seen huge success; more than 50% of Domino’s sales now come from digital avenues and mobile orders for Taco Bell are 30% higher than in-store orders on average. But having a successful mobile order and pay program is difficult to pull off.

To help set brands up for success, we partnered with Nikisha Reyes-Grange, Principal Strategist at akaNRG and former Head of Mobile Marketing at Starbucks, to write The Advanced Guide to Mobile Order & Pay.

Mobile order and pay guide cover

In this guide, we explore how to determine if your brand needs an app, how to make the business case for mobile order and pay, and discuss product roadmap requirements of top apps. We also dive deep into best practices for launching mobile order and pay and cover how to set KPI’s and measure success.

We hope this guide helps you create a premium mobile order and pay experience that increases the foot traffic, orders, ticket value, and customer sentiment. More importantly, we hope it helps you make your customers—and your leadership team—happy with your brand’s customer experience.

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About Marissa Bosché

Marissa Bosché is the Marketing Communications Manager at Apptentive. She studies consumer behavior in an increasingly mobile world, and loves helping businesses connect with their customers on a personal level. Follow Marissa on Twitter at @MarissaBosche.
View all posts by Marissa Bosché >

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