The CMO Mobile Cheat Sheet
It’s no secret that mobile is everywhere. But just how big is the mobile opportunity—and what are you missing out on by not making mobile a major component of your marketing strategy?
Enter The CMO Mobile Cheat Sheet, our newest cheat sheet-style guide includes shocking stats on the mobile industry’s past, present, and future so you can compare your team’s current mobile strategy with industry leaders. And—bonus!—we share actionable tips on measuring the ROI of mobile you can implement immediately.
Best of all? The cheat sheet is free for any CMO or mobile marketer to download. You can grab your copy here.
Through this cheat sheet, you’ll see the mobile landscape in 16 stats and how investment mobile marketing can shape your company’s goals. In addition to the stats, you’ll learn:
- The real impact of mobile through in-app purchases and in-store sales
- Why mobile is a portal to your customers, whether you brand is there or not
- A demographic breakdown of customers engaging with brands through mobile
- How to tie mobile efforts to your company KPIs
And much more around how your mobile marketing strategy can impact your bottom line!
Here’s a quick peek into what’s covered.
Measuring the ROI of mobile
So how do you measure mobile marketing? In researching this cheat sheet, we asked hundreds of mobile product managers for their favorite metrics. Here’s what they had to say:
In addition to metrics, we also gathered industry benchmarks to help you understand where your peers are spending their time and resources. Here are some benchmarks to help guide your progress:
Boost your team’s mobile marketing strategy
Ready to see how your team’s mobile marketing strategy stacks up to the competition? Download your copy of The CMO’s Mobile Cheat Sheet and get started today!