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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

Why ASO Matters [Infographic]

Ashley Sefferman  //  February 10, 2016  //  1 min read

App Store Optimization, or ASO, is the continuous process of improving an app’s rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today’s competitive mobile landscape.

We recently released a 31-page digital marketer’s guide to app store optimization, which received a ton of community interest. We also received a few requests to break the in-depth content down into a bite-size format, and we were happy to oblige!

We’ve pulled together the most important findings from our research into an easy-to-read-and-share infographic, which you’ll find below. Whether you’re an ASO veteran or are just beginning your journey, there’s something everyone can take away from Apptentive’s research and learnings. Enjoy!

App Store Optimization ASO Infographic with tips for better ratings and rankings

You can also access the PDF version of the above infographic here.

As always, we’d love to hear your thoughts on how you’re implementing ASO into your mobile strategy. Leave your comments below!

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
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