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Guide

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The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Product Management

The Advanced Guide to Mobile Product Management

Ashley Sefferman  //  November 10, 2015  //  2 min read

There’s no denying it: Mobile is changing the world. But what does the shift toward mobile mean for product managers? Enter the “mobile product manager,” soon to become the standard for product managers everywhere.

Last year, we published a beginner’s guide to mobile product management, and community interest was off the charts. But a year in the fast-paced mobile PM world is equivalent to a decade, and a lot has changed since our first publication. Mobile product managers are advancing their skills at lightening speed, and as a result, the industry as a whole has had to level-up to compete for coveted jobs as the world’s biggest brands continue to adopt a mobile-first approach. Our community quickly outgrew our beginner’s guide, and was eager for more on how to advance their mobile product management skills.

Well, you asked, and we listened. We created The Advanced Guide to Mobile Product Management (download your free copy now!) to help senior mobile product managers better understand what their peers are focused on, how to improve their technical skills, how to take metrics one step further to gauge success, and what predictions and trends to get in front of in 2016.

Screen Shot 2015-11-09 at 4.08.18 PM

What you’ll find in the guide

We don’t want to give away too much goodness, but here’s a high-level view of what you’ll learn from the guide:

  • How mobile is changing the role of product managers
  • Tips to boost your technical skills
  • Metrics that matter for mobile product managers
  • Using customer feedback as a secret weapon
  • “Managing up” in the decision-making process
  • 2016 predictions and trends to get in front of

Thanks to our survey takers and winners

In order to gather the base data our survey was built on, we surveyed 100 mobile product managers who work on iOS devices (63%) and Android devices (37%) in order to learn as much as we could about their day-to-day roles, responsibilities, interests, and future predictions.

As a thank you, we gave two randomly selected survey takers a gift $100 card to Amazon. Huge congrats to our winners, Kate and Vineeth! Our results wouldn’t have been the same without you taking the time to answer our survey questions.

Thanks to everyone who participated—the bigger our sample size grew, the better our predictions became. We can’t thank you enough for helping your industry grow!

Download your free copy now

We hope this guide helps you level up your mobile product management skills, and are confident you’ll take away something new that helps make your job easier.

So, what are you waiting for? Download your free copy of The Advanced Guide to Mobile Product Management today and start 2016 ahead of the pack.

Have any feedback on what you read in the guide? We’d love to hear about it. Leave your thoughts in the comments below!

About Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive. A digital communication and content strategy enthusiast, she writes about multichannel engagement strategies, customer communication, and making the digital world a better place for people. Follow Ashley on Twitter at @ashseff.
View all posts by Ashley Sefferman >

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