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Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Loyalty & Retention

April Is Customer Loyalty Month

Alex Walz  //  April 7, 2015  //  2 min read

Customer Loyalty Fish Bowl

While Apptentive and our customers celebrate customer loyalty twelve months out of the year, we wanted to take some time to recognize April and its status as the “International Customer Loyalty Month” with a series of posts on what customer loyalty means in the mobile era.

Over the remainder of the month, we’ll provide tips on how to leverage the mobile channel to boost customer loyalty and a number of examples of great companies that are leading the way in customer loyalty.

But first, it’s important to understand what customer loyalty is – and what it is not.

Customer loyalty is not about customers being loyal to your brand. It’s not the expectation that customers should return to your store, website, or app. And it’s not the expectation that customers should “be true” to your brand over a competitor’s.

Customer loyalty is about being loyal to your customers. It’s about mapping out the customer journey and creating a customer experience that leave customers wanting to come back. It’s about knowing who your customers are and prioritizing them above all else.

Customer loyalty is about seeing your customers as people, not users.

And it starts with empathy.




Mobile Customer Decision Process




About Alex Walz

Apptentive's resident wordsmith, Alex can frequently be found cranking away at eBooks or scrawling down ideas late into the night from a local coffee shop. He's an avid traveler, coffee connoisseur, and tech enthusiast, and he shares his thoughts on each over Twitter.
View all posts by Alex Walz >

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