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Guide

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7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

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Mobile Marketing

Product Release: Global Text Localization and Translation

Robi Ganguly  //  October 31, 2014  //  2 min read

This week we are pleased to announce one of the most exciting new features for current and future Enterprise-tier customers that we’ve ever worked on: Localization and full Multi-Language Translations for every Apptentive powered interaction.

For mobile app publishers and managers operating on a global scale, addressing every potential app customer in their preferred language is now an expectation and a requirement. We heard your feedback and we focused on building a rock solid tool for our clients, and a seamless experience for their customers.

We already offer a useful library of translations for our default Ratings Prompt text in 16 different languages today. That basic level of translation is available to *all* of our Apptentive customers today. We have just added additional tools specifically tailored to our Enterprise class customers with a globe-spanning customer base. This new feature is designed to work with the existing workflow you have with your localization team, and will now allow you to translate every line of text coming from Apptentive that is shown to your customers Рincluding Survey questions, Ratings Prompts and Upgrade Messages. We believe that this feature Рwhich is available to our Enterprise plan customers or as an add-on to a lower-tier plan Рis unique in the marketplace for its breadth and flexibility.

Our CTO Mike Saffitz had this to say about the new feature release:

“I heard from several of our global customers that if we could give them the ability to easily translate any messaging prompt they loaded into our system into any other applicable language across all of their localized apps, it would set us apart from many of the other mobile marketing and engagement software companies out there. I’m happy to say that we’re now ready to turn this feature on for our upper-tier customers.”

If you are an eligible customer, our Director of Customer Success Christy Culp will send you an email notifying you of where to find the new Translations capability and apply it to your in-app customer messaging communication. If you have any questions, don’t hesitate to send Christy a note and request a walk-through (christy@apptentive.com).

Thanks for continuing to inspire us to innovate and prioritize the features that can push your global business to be more engaging, useful, and valuable to your customers. As always, we appreciate your feedback and welcome it for future Product Roadmap planning and prioritization via our usual channels: in the Comments below, via our GitHub account, or simply by sending a message to us. Happy translating – and keep earning your app customers’ love, wherever they may be around the world.

About Robi Ganguly

Robi Ganguly is the Co-founder and CEO at Apptentive. He is passionate about giving customers a voice via mobile. Follow Robi on Twitter @rganguly.
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