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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

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Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Product Management

An Introduction to Mobile Product Management

Ezra Siegel  //  April 11, 2014  //  2 min read

Apptentive Guide to Mobile Product ManagementThe role and requirements of a product manager are, simply put, vast. Product managers must live and breathe their product. They must assume the identity of the product, be invested emotionally, file more bugs than anyone else, and forget about the concept of vacation months prior to any launch.

As mobile grows and becomes a major investment for every company, the need for mobile product management in order to make sure products launch smoothly and successfully will increase.

While the idea of product management is nothing new, mobile is a new game with an entire new set of rules to learn, prepare for, and abide by.

As a mobile product manager you shoulder a hefty portion of the responsibility for creating a successful mobile application. To help those new to mobile or to product management in general, we wrote a guide on the basics of mobile product management.

The guide serves as an introduction to several topics that will help mobile product managers take an app from conception to smoothly managing and improving it post launch.

From inside the guide:

  • Learn the basics for planning an app from idea to launch
  • The tools to help your team work efficiently
  • Learn how to launch a mobile app
  • How to manage your app post-launch

We hope you find this guide useful as you foray onto the mobile platform!

Apptentive Guide to Mobile Product Management

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About Ezra Siegel

Ezra is the VP of Community at Apptentive. He is a Chicago Sports Diehard and loves travel. Some day he would he plans to visit every country in the world. Connect with him on Twitter, LinkedIn, and Google+ .
View all posts by Ezra Siegel >

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