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2020 Mobile App Engagement Benchmark Report

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Mobile Marketing

The Top 6 Reasons Why Mobile Apps Give Thanks

Ezra Siegel  //  November 27, 2013  //  5 min read

I am thankful for my family, friends, food, shelter, life, and much more. During Thanksgiving I get to celebrate, give thanks, and reflect on how fortunate I am.

One of those items I am thankful for are mobile apps. They help me communicate and stay in touch with friends anywhere in the world.  I can deposit checks, sync grocery lists, and remember pretty much everything with an app. Apps are an amazing traveling resource and they encourage me to exercise, cook new dishes, and find new music.

Apps weren’t always capable of doing everything listed above; in fact, mobile apps have come a long way since their birth 5+ years ago. Let’s take a look from a mobile app’s perspective on what mobile apps should be thankful for.

The Top 6 Reasons Why I Am Thankful – Brought to you by me: A Mobile App

1. FunctionalityFrom Simon to the iPhone 5s

Apple iPhone 5c

I am grateful my life didn’t begin and end with Simon. Instead, I live on powerful operating systems that are installed on sleek devices. The limits of what I can do are in the sky. Due to the innovations of millions of app developers the skills on my resume are more impressive than “the most interesting man in the world.” I can book airplane flights, check the weather, provide entertainment, navigate, inspire, encourage, motivate, and bring you the news faster than it takes you to put your socks on in the morning.

The functionality that my brethren and I exhibit wasn’t always this awe-inspiring. Back in the day we were limited to small arcade games, ring tone editors, calendars, calculators etc. Basically nothing exciting. We’ve come a long way, and the future is bright. I can’t wait to see what I will do next.

Give Thanks: I am thankful for my functionality and continually being updated to the latest and greatest in the mobile app scene.

2. DesignFrom eye sores to visual paradise

Great mobile app UI design


Functionality is great, but I want to bake the pumpkin pie and eat it too if you know what I mean. I want the style and grace that makes people tear up when they look at me. I want to bring smiles with silly animations and elicit oohs and awws with the newest design trends. App design has changed drastically over the years. I know the older app generation may have felt cool in the equivalent of  60s and 70s attire, but we’re in the 21st century now and I am thankful for the way I look.

It isn’t all superficial though. Great design makes it easier for people to understand how to use me. It feels good to be able to provide an intuitive experience where things just work. Every time a person launches me for the first time and naturally knows how to use all of my feature is a testament to great design.

Give Thanks: I am thankful for beautiful design that makes me look better than Miley Cyrus (WAY BETTER) and helps the least tech savvy person naturally tap the correct buttons.

3. PopularityProm Queen Victory

Prom Queen mobile app

The great debate: web app vs. native app. I wouldn’t say the war is over, but native mobile apps currently hold every bunker, the resources, and if we were playing capture the flag our record would be 100-1. The ballots were cast and this year native apps won prom queen. We number in the millions, which means there is more mobile apps than the population of over 50 countries. In short, I am really popular right now.

Being popular is great and I’ll tell you why. It can take a single individual or hundreds of people on a team to make me, either way, creating jobs that people can support themselves with makes me feel warm inside. With tons of free coding programs anybody can learn the skills to make me which means there are huge opportunities out there for anyone with the determination to learn.

Give Thanks: I am thankful for being the tool of choice that is making a meaningful impact on lives around the world and providing thousands of jobs.

4. CommunityThe bigger the feast the better

Mobile Thanksgiving App
Source: Bon Appetit

Whether it is your neighborhood, your work, sports teams, clubs, or meetings, having a community that supports you is essential. For me, there are amazing developer communities that focus on sharing knowledge to make better apps and better app developers. The people who  are a part of these communities are amazing, creative, and intelligent people. From my own personal experience, some events where I have met great developers are AltWWDC (being changed to AltConf), Google I/O, and 360iDev.

These larger conferences are great places to learn and meet people with similar interests as you from around the world, but don’t forget to check out your local communities.There are local meetups for Android, iOS, Windows, and Blackberry apps in every larger city. If you live in a smaller town where these communities might not exist yet, make one! It only takes a couple of minutes and creating a supportive community is a great way to meet new people, make better apps, and get out of the house every once in awhile.

Give Thanks: I am thankful for the wonderful developer community that provides support for one another, sharing thoughts, conversation, inspiration on how to make better mobile apps.

5. Customer HappinessThe one thing that matters most, happiness

Smiling customer

As a mobile app I really have only one goal. Make people happy. It takes a lot of work on the development and design side of things, but it’s the goal that every developer, mobile product manager, designer, and head of mobile should aim for. The look on the faces of family when they video chat are priceless. Enabling communication between friends across the world is heart warming. Seeing children learn with a mobile app is pure joy. Helping a couple find that perfect anniversary restaurant is awesome. All this is what I am thankful.

Customer happiness should be the important goal for any company (with a mobile app). When customers are happy they tell their friends and family about me, and then I get the chance to make even more people happy. It’s a great cycle and it works.

Give Thanks: I am thankful for the opportunity to help people smile, laugh, relax, find their way, connect, and cry with joy.

I am extremely fortunate to have what I have and today I give thanks. Thank you to the current OSs and devices. Thank you to everyone who uses me and spreads the word about me to their families and friends. Thank you to the big boss on top who finally realized mobile is the place to be. Thank you to mobile app developers, indie and not. Thank you, thank you, thank you. Mobile is taking us to great heights and I am thankful to be part of it.

About Ezra Siegel

Ezra is the VP of Community at Apptentive. He is a Chicago Sports Diehard and loves travel. Some day he would he plans to visit every country in the world. Connect with him on Twitter, LinkedIn, and Google+ .
View all posts by Ezra Siegel >

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