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2020 Mobile App Engagement Benchmark Report

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

App Developer Conversations: Predictions for 2013

Robi Ganguly  //  December 14, 2012  //  2 min read

In this week’s App Developer Conversations we shared our predictions about 2013, specifically as they apply to app developers. We had several, so this episode is a bit longer than most, but we think it’s worth it. We’d love to hear your predictions in the comments!

We had a few key predictions:

  • On Discovery: 2013 will be the year that search in the app stores becomes more sophisticated, Apple uses Chomp, Google plays to their strengths etc. This means that app publishers will be waking up to the fact that organic really matters.
  • On Monetization: In 2013, publishers will be more sophisticated about monetization choices (in-app purchase vs ads etc) on a per user basis, based upon predictive analytics etc
  • On Customer Communication: 2013 will be the year of retention – what can I do to improve retention by 5% etc?

In addition, we discussed predictions around the impact of tablets and a few “wild ass” predictions, like:

  • Hoping to see more integration in the living room, with tablets and tvs combining and perhaps Apple’s TV initiative coming out in late winter / early spring
  • A consolidation in the hardware space by tablet vendors
  • Tablets getting into the enterprise more deeply
  • Consumers just buying tablets as their home computer
  • Do we need a cell phone anymore?
  • One big game studio is going to go out of business
  • The next generation hardware consoles (from Microsoft and Sony) will come out and be underwhelming

Also, be sure to see the other two segments from this week:

 

 

About Robi Ganguly

Robi Ganguly is the Co-founder and CEO at Apptentive. He is passionate about giving customers a voice via mobile. Follow Robi on Twitter @rganguly.
View all posts by Robi Ganguly >

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