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Guide

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The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

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Guide

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Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

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We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

The Five Stages of Reducing Mobile Customer Churn

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Download Now

Guide

View resource

Guide

2020 Mobile App Engagement Benchmark Report

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

Download Now

Mobile Marketing

Your App, Your Code

Robi Ganguly  //  May 20, 2011  //  3 min read

You spend a lot of time working on your applications and making something that you think is good enough to share don’t you? Don’t you deserve services that embrace and support all of your hard work and attention to detail?

At Apptentive, we think that supporting you in this way is really important and we try to focus on some key principles. One of them is, “Your App, Your Code”.

iOS App Development Workflow
This principle is really important to us because it focuses us on the fact that we consider ourselves lucky to be included in your app. You’re focused on making the best app possible. We want to get out of your way and are focused on building services that ensure that you have more time for your app while being in touch with your consumers. At the heart of this principle are a few hypotheses:

  1. User experience and design are table stakes for consumer software
  2. How we build tools shouldn’t limit your ability to make every piece of your app reflect your core vision and design.
  3. Your ability to understand our feedback API and reference modules greatly increases your ability to customize them & adhere to your vision.

We’re not the only ones who need to remember this

With the new distribution models for applications, every developer has a potential audience of millions. This is exciting isn’t it?

It also means a new level of responsibility for the application developer. The days of building a product to specifications, releasing it and saying derisively, “that’s a feature, not a bug” are OVER. Today, consumers can try your application in 2 minutes, decide that they don’t like it and be gone, forever.

The most important thing about “Your App, Your Code” is that you believe it and take it to heart. As an app developer, being very serious about owning every aspect of the customer experience is the kind of devotion that makes the difference between a hobby and a career. The developers we talk to who are running their own app businesses are absolutely obsessed with quality consumer experiences. If you’re not constantly thinking about how to make your app better, you’re falling behind: you can be sure that your competitors are pushing themselves.

Your app is yours and your code is yours, but once you release the app into the wild, it belongs to you and your consumers. 

Fortunately, involving your consumers has never been easier

In today’s world, consumers increasingly expect to be involved. Some of the larger companies out there have found this out the hard way. In our hyper-connected digital world, consumers can talk about problems they’re having on their blog, to their Twitter followers, to their Facebook friends, over IM, via text, email, and any other way that they choose.

If a consumer’s upset or frustrated and has no good outlet for their frustration, you can be sure that they’re going to find an outlet somewhere else. Wouldn’t you rather be able to be the person they can vent to? It’s your app. It’s your code. Why don’t you make that code work for you AND the consumer in order to make apps that get better with time?

We’ve built a feedback system for your apps because we want to help you get closer to the consumer experience by talking with the people using your apps and to ensure that you’re giving them an outlet for their opinions. Instead of ignoring them and hoping that they like what you’ve built and will say positive things, we suggest that you actively seek them out for feedback and conversations.

About Robi Ganguly

Robi Ganguly is the Co-founder and CEO at Apptentive. He is passionate about giving customers a voice via mobile. Follow Robi on Twitter @rganguly.
View all posts by Robi Ganguly >

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