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Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more. The first step to optimizing your lifestyle app for customer engagement is by understanding key benchmarks. And that’s […]
A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes and are increasing their efforts […]
Churn prevention is a top priority for mobile marketers. Keeping existing customers happy and engaged is more cost-effective—and holds more future value—than continuously acquiring new ones. However, even in the best of times, average mobile customer retention isn’t great. According to research from Appsflyer, MixPanel, and Localytics, average 90-day retention for mobile apps across categories […]
If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago. One of the primary locations that travel brands interact with customers is through their mobile apps. Usually, this […]
Consumers are skeptical of digital marketing, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. Thanks to regulations like GDPR and CCPA, consumer privacy has moved to the forefront of marketing and product development, and a trusted recommendation in the form […]
Surveys enable companies to collect and analyze both qualitative and quantitative feedback. Mobile surveys are powerful in understanding sentiment, but only if they’re used correctly. When it comes to mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. In addition to content, timing of surveys is critical. A […]
Coronavirus didn’t break your mobile feedback funnel; it revealed it was broken all along. In this presentation originally delivered at Mobile Growth Summit, Apptentive’s CEO and Co-founder, Robi Ganguly, dives into exactly how companies can use feedback to predict churn and extend customer lifetime value. He reveals where your funnel has failed in the past […]
“I can’t breathe. I can’t breathe. I can’t breathe.” George Floyd used his voice. He asked for help. He was ignored, and now he’s gone. He’s not the only one, just one of the most recent. We cannot be silent. We cannot tolerate the silencing of Black voices. We have been silent and complicit for […]
Google Play changed their star rating algorithm towards the end of August 2019. We conducted a study to understand the effect of this change on how ratings were trending in the App Store before and after the ratings algorithm adjustment. We analyzed average daily star ratings of more than 2,400 apps over a six-month period […]
COVID-19 has undeniably impacted your app, industry, and competitors. In a matter of weeks, consumers had to adapt to an entirely new, digital reality — and mobile became the lifeline for activities and purchases even for those who were skeptical of its value. Our team looked at how COVID-19 has impacted mobile app usage patterns […]