The job of a mobile product manager is one of the most complex at any company. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements, and myriad other activities, the list of “to-do’s” for mobile PMs can seem overwhelming. To avoid progress paralysis caused by […]
On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers. To achieve that goal, one of the first questions you need to ask yourself is, “Do I understand what my customers […]
By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Partnering with a customer feedback platform to help you […]
Most mobile app enthusiasts are well aware of Apple’s native rating prompt that was introduced with iOS 10.3 and made mandatory with iOS 11. At Apptentive, we believe in making it as easy as possible to leave feedback, so we were excited to see Apple acting in the spirit of fewer interruptions; reducing the time […]
Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive margin: 63% vs 37% worldwide, and Google has adapted their search to prioritize sites which are mobile compatible. Smartphone users open their favorite apps more than 15 times a month and use up to 40 […]
The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. However, the mental approach product managers need to take in order to succeed is more […]
Today’s consumer has incredibly high expectations of the brands they spend their time and money with. Consumers realize they are not beholden to brands as options arise across the ever-expanding market of goods and services, and brands have begun listening to customers to help drive their product roadmaps, and ultimately, to drive success through loyalty. […]
Successful leaders are willing to ask themselves hard questions. Growth begins with introspection, and the most successful people understand that meaningful change doesn’t come without hard work. Our new guide, Five Hard Questions for Mobile Product Managers, covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push […]
Are you ready to invest in your future and help the global community of product managers? Because so many Apptentive community members are in product management, we’re combining forces to drive more responses to the survey, which will yield better learnings for us all. 280 Group is conducting its first-ever global study on product management […]
Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initial growth and sustain earning? Through customer acquisition, of course! Customer acquisition is the focus of acquiring new customers through a strategy designed to persuade […]
