Consider these scenarios for a moment: Scenario 1: Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, […]
As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application! So, as a product manager for a mobile application, how on […]
The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. “Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until […]
At this year’s Google I/O conference, big changes were announced around how Google Play Store app ratings work. These changes are similar to the changes ushered in by iOS 11 two years ago. Now, in both app stores, review recency matters more than ever before. And that means being able to identify and activate your […]
For some mobile apps, earning high average app store ratings isn’t an issue. In fact, roughly 90 percent of reviews for most retail and shopping apps are four stars or higher. But where many fail is in acquiring and then using qualitative feedback. Although a high average rating can paint a pretty picture, it can […]
So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have had their fair share of angry outpour from disgruntled customers and survived. While larger companies’ reputations can sustain a few blows without actually collapsing, small businesses can’t rely on the benefit of the doubt to […]
According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Given this, 88 percent of retailers plan on investing more in mobile marketing than any other channel. […]
Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges. For example, privacy rules restrict the ways financial institutions can interact with customers through their mobile apps. […]
Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. You have exactly three minutes until they close the gate doors. You finally get there with 30 seconds to spare and try to quickly scan your boarding pass. You had downloaded it while waiting in the hour-long security […]
In the world of fast-changing, sophisticated technology, we sometimes forget the basics. We get distracted by the newest, shiniest thing on the market and lose sight of tried and true strategies such as discounts, coupons, and promos. For quick service restaurants (QSRs), discounting has always been a key component to driving sales. Before the world […]
