We know it’s not business as usual right now, and we’re here to help. Check out our latest COVID resources.
Connecting and educating mobile enthusiasts from around the globe.
If you’re like me, your shopping habits have probably changed a bit (or a lot) over the last few months. I searched online for about two hours today for dumbbells to buy since the gyms are still closed, and had zero luck. Every grocery store has run out of toilet paper and flour, comfy sweats […]
2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending […]
Many brands today may think they build customer-centric products based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than one percent of their customer base, which we call the “vocal minority.” As a year-over-year trend, brands are now able […]
Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? One of the most critical pieces to this […]
Coronavirus has changed the way the world consumes. The majority of us are staying home, and businesses across all industries have had to adapt to customers engaging with their products and services remotely. Even if—especially if—you’ve seen a dip in revenue, remember that your customers aren’t gone; they’re just at home and are engaging with […]
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. You also might be reading this post thinking: “Who’s adding […]
Preventing customer churn is a constant focus for app publishers, but the coronavirus crisis pulled the rug out from underneath us all. Between being at home and undergoing emotional stress, consumers’ engagement patterns have rapidly changed. And as teams across every industry shift to accommodate these changes, churn prevention has turned into the most important […]
Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report. Since the report is an extensive resource, this webinar serves as a valuable synopsis where we walk through the data and highlight […]
Raise your hand if your inbox is full of emails from brands you bought something once from in 2013 telling you they’re “here for you during this uncertain time.” 🙋 While I’m sure we all appreciate this level of communication to a certain extent, it has become a little redundant and meaningless when every single […]
Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of mobile app ratings and reviews stand alone as the single greatest driver of discovery and conversion. Thanks to regulations like GDPR and CCPA, consumer privacy has moved to the forefront of marketing and product development, and a trusted […]