From our favorite retailers to our favorite restaurants, today’s customers place great value on every interaction they have with a brand. Whether they visit a storefront, see a Facebook ad, or download a mobile app, each interaction is a make-or-break opportunity for a brand to drive lasting customer loyalty—or to lose the customer forever—based on […]
You have a lot of data sources, but piecing them together to get the insights you need to inform your strategy is a complicated, laborious, and convoluted task. We were thrilled to host Hetal Patel, Vice President of Consumer and Corporate Insights at iHeartMedia, to discuss data sources and learnings at this year’s Customer Love […]
At the Customer Love Summit last month, our CEO, Robi Ganguly, shared a sneak peek of what he referred to as a ‘master rollup of all your apps.’ We call this the Org Snapshot, and it is now live! Read on for the details around the new feature, and learn how to use it. What […]
Through a customer-centric approach, companies can prioritize their product roadmap based on direct customer feedback and sentiment rather than simulating real-life experiences, or worse, guessing how their customers feel. Brands leading the way across all industries have one thing in common: they put their customers at the center of their business. The level of care […]
Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on. Mobile product managers spend time straddling two worlds: the external customer’s world and […]
Our second annual Customer Love Summit was jam-packed with information on customer communication, product management, customer-centric strategies, and more. From actionable advice, to insight into decision making strategies, and everything in between, our speakers dropped some serious #customerlove knowledge. Before we go into detail on the topics covered and advice shared, we want to bring […]
The Customer Love Summit is almost here, and is officially sold out! We couldn’t be more excited to meet you in a few short hours. Before the day arrives, we want to make sure you have all the event details in one place. Here’s everything you need to know to make tomorrow a success. The […]
When it comes to designing and building a mobile app that your target users will love, there’s one piece of the puzzle you can’t afford to overlook: In-depth and actionable RESEARCH. Without research, your app building team is acting on impulse only. You don’t know what your target customer actually wants, why they want it, […]
Customer funnels are what marketers have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. Today’s customers experience brands uniquely, skipping ahead and looping back whenever it makes sense for them personally, and using a traditional sales funnel to understand and […]
Does a low cost per install (CPI) mean you should pour all your marketing dollars into paid acquisition? Does a high average revenue per user (ARPU) mean your app’s sitting pretty in the black? The answer to either question is an unequivocal no. When evaluating the health of their mobile apps, many marketers automatically turn […]
