Connecting and educating mobile enthusiasts from around the globe.
In this article, you will find coronavirus customer communication resources and recommendations for engaging with your customers during this uncertain time. We’ve shared messaging suggestions, example survey questions, best practices, and ideas of how you can leverage the tools you have—like Apptentive—to talk directly to your customers. This piece is broken into two sections: general […]
COVID-19 has reminded us, rather dramatically, that humans are emotional beings. Whether we like it or not, emotions are a big part of our decision-making process. And right now, the entire world’s emotions are on high alert. This is the first time we have lived through a globally traumatic and emotion-inducing event, in real time, […]
As the majority of our communication channels switch to digital, listening to consumers first has never been more crucial. Amid the global changes we’re all facing, Apptentive published our annual Mobile App Engagement Benchmark Report last week. This is our fifth consecutive year conducting this research, and the data in this report is from 812 […]
Launching a mobile app can be a daunting task. To make the process easier, we’ve compiled our key tips and strategies to help make your launch seamless and successful. Have anything to add to the list? Let us know in the comments below. Determine high-level strategic details This might seem like a no-brainer, but you’d […]
Today, we’re thrilled to release the 2020 edition of our annual Mobile App Engagement Benchmark Report! Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. The report is meant to serve as a yardstick for companies seeking to […]
Mobile product managers no longer simply oversee the product backlog or just organize their team’s tasks. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the […]
In a vast sea of apps, positive customer sentiment is the moon our mobile products orbit around. But disparity in consumer behavior across app categories makes customer emotion and sentiment hard to gauge—and even harder to act on. Ultimately, consumers hold different levels of expectation for happiness across apps in different categories. Finance app consumers […]
Aside from acting as a badge of honor (and sometimes a point of shame), NPS alone isn’t a true indicator of customer experience. It’s an outdated way of measuring loyalty, predicting retention, and understanding customers. But don’t worry. There’s one simple adjustment you can make to NPS that results in more accurate data and actionable […]
International Women’s Day was created to celebrate the social, economic, cultural, and political achievements of women. It’s also a reminder to continue the fight for equality. This year’s campaign theme is #EachforEqual, focusing on creating a gender-equal world. At Apptentive, we believe representation matters and have worked hard to embody equality. Our goal is to […]
We are thrilled to announce the official launch of the newly redesigned apptentive.com after many months of research, design, writing, and development. Apptentive’s mission is to give every consumer a voice and empower brands to create better customer experiences. We live and breathe customer love. Aside from being a go-to resource for all things Apptentive, […]