Every year, we publish our annual Mobile Customer Engagement Benchmark Report. The report is meant to serve as a yardstick for companies seeking to understand how their metrics stack up against the market. We went one step further this year, and sliced the data even more to reveal industry-specific insights. In this post, we’ll dive […]
We recently published The Ultimate Guide to Customer Experience, a comprehensive eBook diving into everything customer experience (CX); from breaking down roles and responsibilities to outlining the blueprint for improving CX. But today, we wanted to take a step back and answer the simple question: What is customer experience, and why is it important? According […]
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou This Maya Angelou quote is often used in reference to interpersonal relationships, but we think it can be applied just as well to business relationships. For example, […]
Customer experience (CX) is defined as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels, or products” (Gartner). Essentially, customer experience is the culmination of everything people think and feel about your brand. Since CX is this all-encompassing, transformative aspect of a brand, […]
Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 17 articles from the month of September. The Three Changes in iOS 13 that Product, Marketing, and Technology Teams Need to Know Apple […]
Today, Apple released the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. The 13th generation of iPhone and iPad software may seem incremental at first, but if you dig deeper there are some notable changes that may impact your app and […]
If you’re a product manager or mobile marketer responsible for your app store ratings and reviews, you might have noticed something weird with your Google Play Store app ratings in the last few weeks. When we analyzed 23 apps, nine saw an average rating decrease of 9.82 percent and 14 saw a rating increase of […]
Lifestyle apps are need-based by nature. In other words, these apps don’t exist for entertainment purposes, purchasing, browsing, or shopping. Instead, people come to these apps to help make their life a little easier or solve a specific problem. More than anything, lifestyle apps provide a service to customers. Given the unique nature of these […]
There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us? When it comes to collaboration software, our choice is especially […]
Across all industries, product managers and marketers feel overwhelmed by the idea of acting on customer feedback because they aren’t confident in their abilities to make sense of it in a way that can help drive their business decisions. Feedback affects organizations top to bottom, and it can be tough to know where to start […]
