A Progressive Web App (PWA) is a combination of different web technologies and browsing interfaces. In a nutshell, PWAs are about creating app-like experiences on the web, and they aren’t specific to any particular device format. When the first websites emerged in the 90s, the idea of apps didn’t exist. But the rise of smartphones […]
We are thrilled to share some exciting news: On April 9th, Apptentive officially moved into new headquarters in the heart of downtown Seattle! This move comes on the heels of an incredibly successful year for the company and the recent addition of some stellar new leadership. Our team grew 360 percent since 2014 and needed […]
Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and user experience. In order to fully understand how your app’s […]
Last month, we released the 2019 edition of our Mobile Customer Engagement Benchmark Report. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback metrics stack up against the market, and includes mobile benchmarks aggregated across all verticals. Now, we’re excited to slice the data further and […]
Any business knows that the key to reaching customers is by meeting them where they are. We know associations best, but every modern organization, for-profit or nonprofit, needs smart mobile engagement strategies. Businesses need to be able to communicate with their customers, after all! The business models may be different, but the goals are the […]
Gauging the pulse of consumer sentiment is critical for enterprises to gauge what’s happening with customer experience and loyalty. But there are many channels and mechanisms available to monitor that pulse, including surveying customers and gathering important feedback. Some methods are more accessible than others for both companies and for consumers. These “listening posts” are […]
We recently hosted a webinar sharing exclusive new data from our 2019 Mobile Customer Engagement Benchmark Report, which empowers companies seeking to understand how their customer feedback metrics stack up against the market, provides insight into where top brands set the bar, and explores opportunities to improve their mobile customer experience. During the webinar, we […]
With the number of mobile users expected to reach 4.68 billion in 2019, people use mobile phones for many different purposes. However, according to Statista, this has led to a major increase in apps on the leading app stores, and quality is being compromised. One such factor that has been overlooked is good user experience. […]
Mobile has forever changed the ways we connect and communicate, but retail may face the biggest shift of all. Traditional retail faces an uncertain future due to marketshare being eaten up by mobile purchasing. By 2021, mobile e-commerce could rake in some $3.5 trillion and then make up almost three quarters (72.9%) of e-commerce sales. […]
How much value can you get from connecting customer feedback across all the touchpoints of your customer’s journey? Collecting feedback is critical to improving customer experience, developing better products and services, and nurturing customer love. Unfortunately, most companies only collect feedback in a single place, and usually only after a transaction has been completed. Even […]
