One of our favorite parts of the 2018 Customer Love Summit is introducing you to Seattle. We love our city and all it has to offer, and aside from spending the day with you learning from the best minds in customer experience, we want to help you make the most of your time here. It […]
Whether it’s a notification to encourage fans to download your app’s latest update or a paid advertisement to re-engage churned customers, branded communication is an integral component to a brand’s success. App publishers have dozens of ways to communicate with their customers and deliver their messages. Unfortunately, the same is not true for customers. By […]
Data shows that customers expect to be interacted with, and those interactions heavily influence retention. 51% of consumers expect companies to ask them for feedback directly, which may explain why the volume of feedback is low for companies who don’t bother asking. Unprompted, companies typically only hear from ~1% of their customers. Not only do […]
The second annual Customer Love Summit will take place on July 18th, 2018, and spaces are limited, so reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer. Whether you’re in product, marketing, engineering, or other, our […]
The Awareness-Interest-Desire-Action, or AIDA, theory has been used to illustrate a customer’s purchasing journey for over a century now. In recent times, it has been proposed that the purchasing process may actually extend beyond ‘Action’ to include ‘Satisfaction.’ Onboarding is an inextricable component of customer satisfaction, and there are several ways to do this. Traditionally, […]
Mobile requires an entirely new set of rules and best practices to help shape a strong customer lifecycle. The mobile experience includes channels and opportunities that don’t exist in the desktop world, so there are different engagement opportunities to consider when working with mobile customers. In short, mobile customer lifecycle marketing focuses on the interactions […]
We’re excited to unveil this year’s Customer Love Summit agenda! The Customer Love Summit is a one-day, action-packed summit for leaders in mobile customer experience who care about the voice of the customer and want to learn how the best of the best leverage customer insights throughout their organization. If you’re a mobile product manager, […]
What if you could get a daily pulse on how your customers feel and how that changes over time? What if you could watch how mobile customer sentiment changes in real-time following version releases, feature releases, and more? Brands that measure customer sentiment on a yearly, quarterly, or even monthly basis experience a disconnect between […]
Having tons of new people downloading your app feels great. But it isn’t all about numbers, especially when your app has a poor retention rate. A sign up or an app download doesn’t (always) mean the user will engage with your app in future. Only 14% of new users return after initial download and only […]
Our second annual Customer Love Summit will take place on July 18th, 2018, and early bird registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer. Whether you’re in product, marketing, engineering, or […]
