Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum. They need to be able to understand the analytics behind […]
Most companies think they have a lot of time to course correct unhappy customer experiences, but our research shows otherwise. The data included in Apptentive’s 2019 Mobile Customer Engagement Benchmark report is meant to serve as a yardstick for companies seeking to understand how their customer feedback metrics stack up against the market. It provides […]
We all recognize a bad customer experience (CX) when we have to suffer through one. But we all appreciate great CX when interactions with our chosen vendors, retailers, or providers are low-effort, personalized for our needs, and ultimately successful. Whether placing an order, correcting a problem, or simply checking status, the loyalty and satisfaction we […]
The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two. According to AppAnnie’s 2019 State of Mobile Report, consumers sourced food and drinks […]
Over the last year, team Apptentive has made some impactful changes with the leadership team, including some new faces, new positions, and new promotions. With these exciting changes, today is a great time to introduce our 2019 leadership team and learn about what they are excited about this year, what their daily struggles are, what […]
Editor’s note: In 2017, we ran our second mobile product management “state of the union” survey which led to our report, Mobile Product Management: New Trends and Data for 2017. We are reaching out for your support again as we seek to understand how customer feedback is managed in the enterprise. Only this time, we […]
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. According to Apptentive’s recent consumer survey, the majority of banks and credit unions offer mobile banking apps—and they are wildly popular. Specifically, 80% […]
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal […]
Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume. It can take months to set up a first version and […]
The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Product managers are tasked with tracking market changes and competition to ensure market fit and product evolution […]
