Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initial growth and sustain earning? Through customer acquisition, of course! Customer acquisition is the focus of acquiring new customers through a strategy designed to persuade […]
Let’s be real: product management can be challenging. Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, and endless other activities, it’s easy to get caught up in the hustle, bustle, and stress that is product management. Time to pause, take a breath, and re-energize yourself through the […]
Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands Katie van Zyl, Director […]
In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app. What many don’t realize is that customer churn […]
Starbucks pioneered the way in connecting digital and physical experiences, a task with many moving pieces that add a level of complexity that’s infamously difficult to get right. Since launching Mobile Order and Pay, a feature that drove 11% of all U.S. transactions in 2017, Starbucks has perfected the art of seamless cross-channel experiences. We […]
Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another. But one major component holds the key to earning and solidifying customer […]
Mobile technology has not only revolutionized the way we communicate, but is also becoming a vital medium for educational and rehabilitation. Disability does not mean inability, and the features and functionalities based on accessibility need to be present in modern day mobile apps. Smartphones and apps have transformed the way we perceive Assistive Technology as […]
Does a low cost per install (CPI) mean you should pour all your marketing dollars into paid acquisition? Does a high average revenue per user (ARPU) mean your app’s sitting pretty in the black? The answer to either question is an unequivocal no. When evaluating the health of their mobile apps, many marketers automatically turn […]
While users have certain needs that must be met in order for them to successfully engage with the product, how companies approach solving these needs across global markets varies. On top of that, working across markets has its own challenges. We were excited to host Kacie Wise, Senior UX Researcher, Global Mobile at eBay Classifieds, […]
Metrics aren’t usually the the first thing that come to mind when you think about design, and performance data is more commonly associated with marketing or business analysis. But in reality, quantitative data is at the heart of mobile design. Whether you want to optimize a particular task flow, measure your audience’s satisfaction, or validate […]
