Ratings and reviews are the lifeblood of the mobile app world. They provide social proof and are responsible for making the first impression on a customer when they encounter your app in the app store. In a consumer survey we conducted, seventy-seven percent of respondents reported that they read at least one review before downloading […]
Two weeks after your team’s app update launches, your boss stops by your desk to share some bad news: App store ratings have plummeted from five-stars to three-stars and new download volume has decreased 25 percent. On top of that, they’re seeing negative reviews flood into the app store, specifically highlighting some of the key […]
The banking experience has never been one to write home about. Typically, people don’t feel a strong connection to their financial institution because they view the relationship as purely transactional. With the introduction of banking and financial planning apps, this industry has taken on an even more robotic feel. Customers go their entire lives without […]
Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a customer experience solution to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges. Customer experience solutions don’t just solve […]
At this year’s Google I/O conference, big changes were announced around how its Play Store app ratings work. We recently hosted a webinar examining all of the changes coming to the Google Play Store, identifying what that means for brands, and highlighting key strategies to adapt. Watch as Christy Culp, Apptentive’s Head of Customer Success, […]
Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 14 articles from the month of July.
In the tech space, we often catch ourselves using the words “tool” and “solution” interchangeably. But there is a massive difference between the two, with vastly different business impacts. This is why many tech companies have started calling their offering “software as a service” rather than just “software.” In today’s post, we break down and […]
Consider these scenarios for a moment: Scenario 1: Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, […]
As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application! So, as a product manager for a mobile application, how on […]
The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. “Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until […]
