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Apptentive boiler plate

Apptentive’s mobile customer engagement software helps companies listen to, engage with, and retain their customers. The product gives brands the opportunity to identify who to talk to, intelligently engage user segments, and mobilize customers to take action through in-app messages, surveys, and ratings prompts. Integrated into thousands of mobile apps, Apptentive helps companies engage mobile customers, boost app ratings, drive downloads, and earn customer loyalty. The company powers millions of customer conversations every month for companies including Concur, DraftKings, eBay, eHarmony, Intercontinental Hotels Group, Nordstrom, and Zillow. The company is based in Seattle, Washington.

CEO bio

Robi Ganguly grew up in Redmond, back when it was most famous for Nintendo rather than Microsoft. He spent his formative years experimenting with BASIC on a Sperry PC. After attending Pomona College, where he majored in Politics, Philosophy, and Economics, Robi moved to San Francisco and worked for Deutsche Bank Alex Brown, experiencing the “dotcom crash” firsthand. Following DB, Robi spent 3 years at WebEx Communications, where he built one of the industry’s first SaaS pricing strategies. Robi then joined Yahoo!, where he created the Supply Management practice and set many of today’s ad standards. Since leaving Yahoo! in 2008, Robi has advised several global CPG brands on their digital communications strategies, which led him to create Apptentive. He and three co-founders founded Apptentive on the principle of “Customer Love,” that every company is in the business of earning customer loyalty and commitment, and that mobile communications have become the most efficient method of earning customer trust. As Apptentive’s CEO, Robi has led the company from an idea to a venture-backed startup that powers millions of customers a month for thousands of companies around the world.


Apptentive Logo
Apptentive Logo

Press Inquiries

Have questions? We’ve got answers.

Direct press inquiries to: Marissa Smith, PR & Communications

(313) 312-0169

Request a demo of Apptentive today.