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About Apptentive

The world is a better place when everyone has a voice.

We live and breathe customer love. We’re on a mission to give every consumer a voice and empower brands to create better customer experiences. We help organizations with large customer bases increase loyalty, grow market share, gather feedback, and measure sentiment.

We Can Help if You’re Looking to Improve:


Our Story

Apptentive was founded in 2011 with a mission to make it easier for companies to build stronger relationships with their customers. We found that most tools were either reactive (waiting for customers to reach out to companies) or too pushy (broadcasting lots of messages that cannot be responded to). We wanted to use software to create a beautiful experience for companies to not only start conversations with their customers, but also listen to them, respond accordingly, and use insights gained to build more customer-centric companies.


Our Product

Our solution measures shifts in sentiment from customer experience to win back consumers and activate fans. Using machine-powered learning and precise targeting, Apptentive helps enterprise brands capture actionable emotions and feedback from the 90 percent of consumer voices typically missed, and quickly turns that feedback into action.

Learn More

Our Customers

Giving a voice to everyone enables brands to create better customer experiences.

Our Investors

We power some of the world’s leading brands because we’re backed by the best investors.

Our Leadership Team

We can’t create amazing products without an incredible team. We’ve hired some of the best minds in product development, engineering, digital marketing, human resources, finance, and more because we believe if we invest in our people, we’re investing in our future.

Join Our Team

CEO & Co-founder
Robi Ganguly
CEO & Co-founder

Early on, Robi learned about customer experience as a paperboy for The Seattle Times. From there he instructed Tae Kwon Do, learning that 7 to 14 year olds are some of the toughest customers on Earth. As a bag boy (nee’ Courtesy Clerk) for Olson’s Food Stores he learned the value of a simple conversation and taking the bags out for each and every customer. “How you leave them is how they leave,” his store manager repeated and it hit a chord.

Years later, whether it was working for Deutsche Bank Alex. Brown advising companies like Ameritrade on their M&A strategy or helping WebEx pioneer and popularize the SaaS business model, Robi was lucky to always be close to customers in his roles. At Yahoo!, he spent his time with teams in product, design and sales, working closely with global CPG brands. Robi constantly found that global business leaders were yearning for deeper, more direct customer relationships and that they were convinced that advertising had to change. In 2011, Robi founded Apptentive with the goal to help brands around the world give each of their customers a voice. Outside of Apptentive Robi enjoys running, cooking for his wife and friends, reading, and is a long-time board member at the Developer Alliance.

Vice President, Customer Success
Christy Culp
Vice President, Customer Success

For more than a decade, Christy has worked in the technology space – both hardware and software – in a variety of commercial roles. She joined Apptentive in 2014 and since then has built out a multi-disciplinary team that encompasses Solutions Engineering, Customer Success, Data Analysis, and Support.

Christy’s early career in leadership for the luxury hotel chain, The Ritz-Carlton, gave her a unique philosophy around gold-star customer experience that influences Apptentive’s customer success strategy to this day. Her team works diligently as trusted advisors to the world’s biggest brands and has defined for the industry what ‘Customer Love’ really means.

Christy graduated from Michigan State University with a degree in communication and minors in business and psychology. Outside of work, Christy loves traveling, cooking, CrossFit, and spending time with her 3 lb. Yorkie, Lola.

Vice President, Finance & Operations
Pat Goodwin
Vice President, Finance & Operations

Pat has led Apptentive as VP of Finance and Operations since 2017. He is focused on creating the financial and operational infrastructure necessary to help the company continue its Deloitte Tech Fast 500 award winning growth rate. By the way that’s 377% for the 2019 awards! Pat has more than 25 years of experience as CFO for award winning, high-tech, high-growth companies including computer game juggernaut Valve and SEO SaaS Moz. He has over 12 years of experience leading finance operations for SaaS companies. During his career, he has overseen all aspects of finance and operations, including: fundraising, FP&A, accounting, audit, tax, legal, human resources, risk management and investor relations. He has a passion for creating SaaS dashboard metrics and building financial models to scale operations with a keen focus on capital efficiency. Pat is a licensed Certified Public Accountant and worked for Big-4 firm PricewaterhouseCoopers in Los Angeles. He earned his MBA with honors from UCLA Anderson. If there’s something Pat loves more than crunching numbers, it’s logging miles on his favorite toy—a Peloton bike.

Vice President, Engineering
Melody Jones
Vice President, Engineering

In 2017, Melody joined the Apptentive team as a Director of Engineering to lead efforts for the newly formed Insights program and was subsequently promoted into the VP of Engineering role to lead Software Engineering, QA, DevOps, and Security.  She previously worked at Cision where she served as Vice President of Data Science & Enterprise Architecture. While at Cision, she led the team through six major acquisitions and created the public relations industry’s first cloud platform. Prior to Cision, she developed several patented pieces of technology while building a platform that analyzed earned media as the Principal Engineer at Visible Technologies. Melody brings over 20 years of engineering and 10 years of big data, machine learning, and data science experience to the team. Outside of the office, she loves to explore new places by adding new stamps to her passport and visiting obscure places closer to home.

Vice President, Sales & Marketing
Patrick McNulty
Vice President, Sales & Marketing

Patrick is chief storyteller and head of revenue growth at Apptentive. He owns the sales & marketing GTM process, leading the charge to help deliver transformational solutions to our global enterprise clients. Previously Patrick helped to build commercial teams & drive partnerships at MCHX, managed value added resellers & a D2C brand at a maquiladora, owned the product strategy & regional sales at CMR Cerebrus/Vivial, and drove digital marketing expertise into regional B2C brands at Adcom & Cleveland Leadership Center.

He obtained a Marketing BSBA from John Carroll University, an International Business Concentration from Bond University in Australia, and an EMBA from Rochester Institute of Technology. Outside of the office he can be found urban gardening and mason bee farming with his kids, coaching local baseball & soccer, or on Strava with Apex Racing in road, criterium, cyclocross, or triathlon competitions.

Director of People
Gloria DaPra
Director of People

Gloria has spent the last 15 years building talent and people strategies for startups. Before joining Apptentive, Gloria was at a startup called Array Health which was acquired by their partner GetInsured. Prior to that she was at a company called thePlatform which was acquired by Comcast.

Gloria has a Master’s Degree in Organizational Psychology and geeks out reading about workplace culture. Gloria loves to plant seeds, grow vegetables and flowers and listen to podcasts about psychology.

Director of Marketing
Ren Fischer
Director of Marketing

Ren joined Apptentive in 2017 and leads the marketing and sales development teams. She has 10 years experience across ad tech and B2B SaaS with an emphasis on managing marketing technology, demand generation, content-driven experiences, and selling to the enterprise. Ren started her career in the bay area in B2C (San Francisco Symphony/Charlotte Russe) and later discovered her passion for technology products and software solutions for enterprise brands. Originally from the Sierra Nevadas, when Ren isn’t championing customer feedback you can find her on a pair of skis, snowboard, or riding her bike around the city.

Our Founders

CEO & Co-founder
Robi Ganguly
CEO & Co-founder

Early on, Robi learned about customer experience as a paperboy for The Seattle Times. From there he instructed Tae Kwon Do, learning that 7 to 14 year olds are some of the toughest customers on Earth. As a bag boy (nee’ Courtesy Clerk) for Olson’s Food Stores he learned the value of a simple conversation and taking the bags out for each and every customer. “How you leave them is how they leave,” his store manager repeated and it hit a chord.

Years later, whether it was working for Deutsche Bank Alex. Brown advising companies like Ameritrade on their M&A strategy or helping WebEx pioneer and popularize the SaaS business model, Robi was lucky to always be close to customers in his roles. At Yahoo!, he spent his time with teams in product, design and sales, working closely with global CPG brands. Robi constantly found that global business leaders were yearning for deeper, more direct customer relationships and that they were convinced that advertising had to change. In 2011, Robi founded Apptentive with the goal to help brands around the world give each of their customers a voice. Outside of Apptentive Robi enjoys running, cooking for his wife and friends, reading, and is a long-time board member at the Developer Alliance.

Co-founder & Advisor
Sky Kelsey
Co-founder & Advisor

Sky is a northern California native. He developed a love for backpacking at a young age, followed by mountain biking, and learning to fly airplanes. Sky’s first computer was an IBM PS/2, which he used to access online bulletin-board systems while in elementary school. He attended Calpoly, San Luis Obispo, and majored in Computer Engineering. After college, Sky worked for 5 years at Fortify Software, during which time the company grew from 30 to 200 people. He was responsible for several security related developer tools, as well as critical internal systems. Fortify was acquired by Hewlett Packard in 2010. He then spent 2 years at Greystripe, which was acquired by ValueClick in 2011, working on the Android Ad SDK, as well as the ad server which served hundreds of millions of requests per day.

Co-founder & Advisor
Mike Saffitz
Co-founder & Advisor

Mike grew up in Seattle, skiing, fishing, hiking, and camping in between creating bulletin board systems and building some of the Internet’s earliest websites. He attended Pomona College, majored in Computer Science and Mathematical Economics, and still daydreams about combining the two. After college, Mike spent several years in Philadelphia at the Penn Center for Bioinformatics, where he managed “big data” infrastructure and visualization. Upon returning to Seattle, Mike joined Microsoft where he spent 5 years as the Program Manager for the Windows Phone Developer Experience, during which time he was responsible for developer engagement, application compatibility, the Windows Phone 7 Developer Tools, and the Windows Phone 7 multitasking framework.

Co-founder & Advisor
Andrew Wooster
Co-founder & Advisor

Andrew grew up on his family’s cattle ranch in California. After attending Pomona College, he spent 5 years at Apple. There, he worked on a variety of products, including Time Machine, Parental Controls, and software updates for Mac OS X. Since leaving Apple in 2008, he’s spent his time doing iOS development, working on everything from medical software to social photo sharing apps. When not working, he spends his time outdoors, traveling, or both.

Ready to see Apptentive in action?

Request a demo of Apptentive today.

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