In this App Developer Conversations we talked about Google I/O (happening this week) and WWDC (in just a few weeks) We focused on a few key things: What do people want most out of the various conferences? What can we typically expect? What would be a big surprise? Take a look and let us know in the comments what you think and what you’d add.
Why Engagement is Crucial for Reaching Today’s Customer, and How Mobile Can Help
By: Guest Blogger on May 6, 2013
(This is a guest blog post by Ashley Verrill of CRMsoftware.tv who worked with us to dig into a bit more of how mobile is changing the nature of customer relationships) In today’s world, we face constant demands for our attention — from social media to news alerts and loyalty programs. Companies need to find ways to cut through this clutter if they want to compete in the future.This means creating an engagement strategy that reaches consumers in a natural way, rather than trying to interrupt them. Recently, Apptentive CEO… Read More »
App Developer Conversations: April Stats Update
By: Robi Ganguly on April 24, 2013
In this App Developer Conversations we dug into recent stats out of Flurry that shared some astonishing data We focused on a couple key points: The shift in overall time spent with mobile apps has been extraordinary Facebook’s apparent dominance of mobile time spent says their strategy is a strong one Apps are everywhere Be sure to visit MobileDevHQ to see what Twitter Cards mean for your app business Here are some of the stats we discussed in the video that were particularly impressive:
How to Market Your Mobile App with Video
By: Guest Blogger on April 18, 2013
(This is a guest post by Sylvain Gauchet) If you’ve been doing things right, you’ve been listening to your customers from day one. You listened to them when you were building your app, and you’re listening to them now so you can keep on improving your application and keep them happy. Pretty much everyone trying your app really likes it and you have great ratings, but is it still difficult to get your app into new hands? Well, unfortunately there is no secret recipe. And it’s not going to get… Read More »
App Developer Conversations: Android News & Apple Critiques
By: Robi Ganguly on April 8, 2013
In this App Developer Conversations we dug into some recent Android news and some critiques coming out of Apple. We focused on a couple key areas: What’s the impact of Andy Rubin leaving the Android team at Google? The table market is becoming so large companies can focus on just making apps for tablets Be sure to visit MobileDevHQ to see the how to be successful with apps in China Take a look for yourself and see if you learn something new. Be sure to let us know in the comments if there… Read More »
App Developer Conversations: Post-launch success – Retention, Ratings & Customer Delight
By: Robi Ganguly on March 13, 2013
In our most recent App Developer Conversations we took a bit of a different approach and dissected some of the most common questions we receive from app developers about how to launch an app and foster its success. In our segment we really focused on the post-launch success tactics (visit MobileDevHQ to see the key tips for ensuring a successful app launch) We focused on several key areas: How to drive retention and engagement with your biggest fans The importance of ratings and reviews on conversions (people who visit your app’s app… Read More »
How To Increase The Chances Of Your App’s Success
By: Guest Blogger on February 25, 2013
(This is a guest blog post by Tope Abayomi) If there is one thing that all app developers should know now, it is that obtaining user feedback from your current customers is much more helpful than reading their negative comments in the app store reviews. No one enjoys seeing his or her hard work be lambasted by people who cannot grasp the scope of its existence. Although it is disheartening, and ego deflating, it also turns the app into something of little service to others. Before someone downloads an app,… Read More »
App Developer Conversations: 5 Good things about Blackberry 10
By: Robi Ganguly on February 19, 2013
In a recent App Developer Conversations we led a conversation about Blackberry 10 and challenged ourselves to come up with 5 good things about Blackberry 10. We had a few key takeaways: We’re still early in mobile and it’s great to see Blackberry continuing to innovate The enterprise arena is much different than the consumer market Take a look for yourself and see if you agree with our positive points about Blackberry The Transcript: Robi: Hello. Welcome to another installment of App Developer Conversations. As always, I’m here with Ryan Morel of… Read More »
Love: The Apptentive Framework to Improving the Customer Experience
By: Ezra Siegel on February 14, 2013
We’re all about the love, but when we use the tagline “Spread the Love” at Apptentive, we are not just talking about sharing that wonderful feeling. At Apptentive, we use the letters L.O.V.E. as a constant reminder of how we should build our product and interact with our customers. It is a framework that we use to continually improve our product while keeping our customers in mind. These four letters create a list that you should consider everyday when you think about how your app is interacting with your customers…. Read More »
How to market your app without a budget with Indie Game Girl #AppsOnAir
By: Ezra Siegel on February 7, 2013
Have a small (or no) marketing budget to drive installs for your mobile apps? Having trouble retaining your customer base? No worries. We addressed these problems and many more in our #AppsOnAir live hangout – How to market your app without a budget. Emmy Jonassen joined Apptentive to share her insight on marketing for mobile game developers. She is the marketing mastermind behind Indie Game Girl, a free resource that helps indie developers build adoring fanbases with step-by-step marketing instructions. With her expertise, there was a great Q/A recorded discussing how to market your app… Read More »
