Learn more about Apptentive’s next chapter with Alchemer.

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Guide

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Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

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Request a Demo

We tailor each demo to your specific business needs. See it for yourself and contact us today!

Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:

Guide

View resource

Guide

7 Steps to Product Roadmap Success

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

Download Now

Win back customers and activate fans

Apptentive customers see 70% higher 90-day retention rates than the average mobile app.

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Converting customers into fans is one of your greatest opportunities for improving customer retention and loyalty, as well as reducing churn. To do this, you must understand why customers feel the way they do – especially when their emotions change over time. When you accurately measure shifts in customer sentiment and the ‘why’ behind the churn risk, you can intervene at the right time and place before it’s too late. Prevent customer churn, increase customer retention, and improve the mobile customer journey by listening to feedback.

Prevent reduced revenue with customer churn grow revenue with happy customers supercharge revenue with superfans
Image of Asian man wearing a hat looking at his phone and a graphic symbolizing the in-app message center asking if they liked the product

Predict and prevent churn

In order to boost customer retention, it’s critical to watch for negative shifts in emotion. When you quickly identify at-risk consumers, you can intervene before it’s too late by retargeting them or redirecting their frustration into valuable feedback.

Fan Signals graph showing how many customers shifted to fans and how many shifted to risks

Increase customer lifetime value by fostering loyalty

How many potential loyal customers are you at risk of losing? When are they going to leave and why? To truly understand your total risk of lost customers and revenue, and the opportunities for improvement along your customer’s mobile journey, you have to gather valuable feedback and analyze sentiment over time.

Analysis of common phrases mentioned in customer feedback

Understand why customers feel the way they do

You must go beyond NPS and CSAT to fully understand your customers and their experience. Measure customer sentiment in the moment it changes and retarget customers with specific interactions to better understand the ‘why’ and the ‘where’ behind how people feel about your brand. An NPS score on its own is not enough to make smart decisions around your mobile customer experience; it must be supplemented with contextual detail.

Uses

Take the guesswork out of your product roadmap.

Product Teams

Take the guesswork out of your product roadmap. Reveal how product issues may be creating customer retention risks or friction during the mobile customer journey. Identify the right cohorts to test beta programs or new features, and separate out reviews on your mobile app vs your brand. Let customers know their voices have been heard, and that it drove specific improvements. Product management teams can use mobile apps as a core customer listening post.

Marketing Teams Understand how customer emotions

Marketing Teams

Understand how customer emotions in specific audience segments impact your business, retargeting those most at risk of churning, while reinforcing loyalty from your fans. Get ahead of customer churn by understanding the ‘why’ behind their poor experience or directing unhappy customers to customer service channels.

CX Teams Go beyond NPS to identify the cause of customer sentiment shifts

CX Teams

Go beyond NPS to identify the root cause of customer sentiment shifts, and motivate the fans of your brand to sing your praises. Map the customer journey experience to better understand pain points, identify gaps, and create better experiences across all channels.

Features

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Analytics

Visualize your key VOC and customer feedback metrics in one view, spot trends, and make faster decisions with our powerful analytics.

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Engage at the right times and place throughout a digital experience to capture more qualitative information

Surveys

Enrich the value of your first-party data with qualitative customer feedback. We support NPS on your mobile and web channels with higher response rates, but go beyond NPS to understand the ‘why’ behind customer behaviors. You can then create enriched profiles with this insight.

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Measure shifts in customer sentiment across time and touchpoints so you can identify when and where to intervene

Sentiment Analysis

Measure shifts in customer sentiment across time and touchpoints so you can identify when and where to intervene.

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Quickly resolve issues and close the communication loop

Message Center

Quickly resolve issues and close the communication loop through two-way conversations with customers.

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Precisely retarget customers to reach them at the right time and place

Notes + Actions

Precisely retarget customers to encourage action at the right time and place.

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“The Apptentive platform benefits Vantage West Credit Union by allowing us to personalize the way we interact with our Members. Through the various options of the Love Dialog and surveys, we have the ability to really hone in on what our Members are saying and feeling. It is so important to be in touch with those that we serve, regardless of sentiment, as well as execute consistent follow-up to build trust and an environment where our Members feel heard.”

Sophia Acosta Digital Delivery Coordinator, Vantage West Credit Union

Related Content

Learn about Targeting and Segmentation

Learn about Targeting and Segmentation

Quickly identify at-risk consumers, and intervene before it’s too late.

Apptentive customer logos connected by dots, including CNN, eBay, Dunkin

See Customer Stories

See how our customers use Apptentive to improve loyalty and retention.

Sentiment should be at the heart of your business decisions.

Apptentive powers millions of consumer interactions on billions of mobile devices for the world’s best brands. The best brands are those who listen to customers and act on feedback.

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