Resources

Bill and Robi talk about why the Marvel universe creates passionate and loyal fans, how the Taco Bell Crunchwrap Supreme came to be, and much more.

Jeff and Robi talk about why the Sounders and the Seahawks are such easy teams to be raving fans of – and why teams like the Bulls are easy to lose interest in. They discuss brands like Harley Davidson and Coca-Cola and investigate why ritual fosters community.

Shauna and Robi spend time exploring how brands like Peloton use relationships and human connections to build loyal fans.

Why do certain athletes cultivate passionate fans? And how can brands do the same thing? Explore how sports fandom translates into business in this episode.

How does customer feedback create better products? Why do mission-driven brands produce loyal fans? Dive into how customer feedback creates better products and therefore creates happier customers. 

Learn how to find the right place, right time, and right person for your in-app communications, and how to treat your mobile experience with the personal touch customers deserve.

Robi Ganguly takes on the concept of mobile as a mindreader, and shares first-hand examples of how brands have leveraged mobile to anticipate and respond to customer needs.

Robi Ganguly digs into Apptetive’s concept of the “engagement bell curve” to help companies understand customer sentiment and how to approach their customers as people, not users.