Resources

In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with product expert, Ronke Majekodunmi. Specifically using Starbucks as a framework, they dive into why brand create fanatical, loyal fans and what product professionals can learn from that.

How do Portland Timbers and Barack Obama both use authenticity, storytelling, and community to build lifelong fandoms?

In this episode of Customer Love Stories, the VP of Marketing at the Portland Timbers and the Portland Thorns, Mark Jacobs, sat down with Robi Ganguly to discuss all things customer love.

What does Wonder Woman have to do with building products and brands customers love? In this episode, tech executive, former CIO at Twilio, and active Apptentive board member, Michelle Grover, sat down with Robi Ganguly to ponder this question.

It’s not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom. They also spend time diving into building engaged communities and using customer feedback to build better products and experiences.

From talking about the Texas Longhorns to what makes good BBQ, Robi and Jason talk about how tradition breeds long-lasting fan loyalty.

In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.

Bill and Robi talk about why the Marvel universe creates passionate and loyal fans, how the Taco Bell Crunchwrap Supreme came to be, and much more.

Jeff and Robi talk about why the Sounders and the Seahawks are such easy teams to be raving fans of – and why teams like the Bulls are easy to lose interest in. They discuss brands like Harley Davidson and Coca-Cola and investigate why ritual fosters community.