Resources

Rand Fishkin gives us a masterclass on values-driven leadership, voting with your dollars, and Campari.

Robi and Shawn discuss the keys to building products customers love: Earning and keeping trust, creating fans, and moving quickly on feedback

In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with product expert, Ronke Majekodunmi. Specifically using Starbucks as a framework, they dive into why brand create fanatical, loyal fans and what product professionals can learn from that.

How do Portland Timbers and Barack Obama both use authenticity, storytelling, and community to build lifelong fandoms?

In this episode of Customer Love Stories, the VP of Marketing at the Portland Timbers and the Portland Thorns, Mark Jacobs, sat down with Robi Ganguly to discuss all things customer love.

What does Wonder Woman have to do with building products and brands customers love? In this episode, tech executive, former CIO at Twilio, and active Apptentive board member, Michelle Grover, sat down with Robi Ganguly to ponder this question.

It’s not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom. They also spend time diving into building engaged communities and using customer feedback to build better products and experiences.

From talking about the Texas Longhorns to what makes good BBQ, Robi and Jason talk about how tradition breeds long-lasting fan loyalty.

In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.