Resources

Educational reports, guides, videos, and more to help mobile marketers, product teams, and CX professionals create better customer experiences.

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Advanced Guide to Mobile Product Management

This guide was created to help senior product managers better understand what their peers are focused on, how to level up their skills, and how to get ahead.

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The CMO Mobile Cheat Sheet

Stats on the mobile industry’s past, present, and future so you can see where your team’s strategy falls, along with actionable tips for measuring the ROI of mobile.

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Build vs. Buy: Evaluating Third-Party Mobile SDKs

Should you buy the software or build it internally? This guide helps you evaluate third-party mobile SDKs to make the best decision for your business.

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7 Steps to Mobile Survey Success

Lay the groundwork for competitive advantage by understanding your customers through customer-centric, mobile-optimized surveys.

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Feedback and Loyalty on the Mobile Frontier

SurveyMonkey and Apptentive joined forces to understand consumer expectations, the impact customer feedback has on loyalty, and the role mobile plays.

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Retail & Mobile Apps: What Works and Why

This guide contains new data on how consumers use apps, advice on how to create a seamless CX, and success stories of brands leading the mobile movement.

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