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The Mobile Customer Decision Process

Understanding factors that affect the mobile customer’s decision making process can help you increase downloads and drive retention.

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The Guide to Customer Retention for Mobile Apps

Retaining customers can be the difference between success and failure. You’ll learn key questions and solutions for improving retention for your app.

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The Five Pillars of Contextual Marketing

Learn how to create a personalized customer experience with a more contextually relevant approach to your marketing messaging strategy.

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The Love Score for iOS and Android Apps

When customers love a mobile app, they evangelize and spend more money. Boost your app beyond your competitors by earning more customer love.

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