Educational reports, guides, videos, and more to help mobile marketers, product teams, and CX professionals create better customer experiences.

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How iOS 11 Moves Mobile App Ratings and Reviews

In this guide we go into detail around what’s actually changing in iOS 11, and how changes will impact app publishers, as well as consumers.

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25 Metrics That Matter for Mobile Product Managers

We surveyed mobile product managers who weighed in with the metrics that matter most, along with tips to leverage them in your strategies.

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Mobile product management

17 Mobile PM Challenges & How to Overcome Them

To understand how complex the role of a mobile PM can be, we surveyed a group to share the biggest challenges they face and how to overcome them.

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Mobile Product Management: New Trends & Data

Demographic data, decision making, success metrics, and more from over 200 mobile product managers.

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Mobile Customer Engagement Benchmark Report: 2017 Edition

This report serves as a benchmark for companies to understand how their apps’ engagement stacks up against the competition.

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Mobile order and pay guide cover

The Advanced Guide to Mobile Order & Pay

We partnered with Nikisha Reyes-Grange, Principal Strategist at akaNRG & former Head of Mobile Marketing at Starbucks, on this advanced guide.

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