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The Math of the App Business

By understanding the one equation that drives mobile app monetization, you can impact your app’s performance and profitability through data.

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Digital Marketer’s Guide to App Store Optimization

Whether you’re vying for market share or aiming for a piece of the long tail, securing downloads and revenue ultimately come down to ASO.

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The State of Mobile App Engagement: 2016 Benchmark Report

Data in this report serves as a benchmark to understand how your apps’ engagement stacks up against the competition.

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How to Manage Your Brand’s Reputation on Mobile

This guide has everything you need to know about how mobile impacts your reputation, and how to up-level your entire brand.

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2016 Guide to App Marketing Channels

Whether you’re looking to rise to the top of the app stores’ charts or unseat your competition, this guide will pave the way for your app to reign victorious.

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Guide to Holiday App Marketing

The holidays are here, along with the App Store’s annual code freeze. Get a jump start on the competition and get your ratings back from 0 to 5-stars.

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