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Educational reports, guides, videos, and more to help mobile marketers, product teams, and CX professionals create better customer experiences.

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Retail & Mobile Apps: What Works and Why

This guide contains new data on how consumers use apps, advice on how to create a seamless CX, and success stories of brands leading the mobile movement.

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The Guidebook to Mobile Product Management Success

Improve your mobile product management skills through 40+ pages of tips and metrics to help you level up.

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The Math of the App Business

By understanding the one equation that drives mobile app monetization, you can impact your app’s performance and profitability through data.

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Digital Marketer’s Guide to App Store Optimization

Whether you’re vying for market share or aiming for a piece of the long tail, securing downloads and revenue ultimately come down to ASO.

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The State of Mobile App Engagement: 2016 Benchmark Report

Data in this report serves as a benchmark to understand how your apps’ engagement stacks up against the competition.

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How to Manage Your Brand’s Reputation on Mobile

This guide has everything you need to know about how mobile impacts your reputation, and how to up-level your entire brand.

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