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Resources
Educational reports, guides, videos, and more to help mobile marketers, product teams, and CX professionals create better customer experiences.
Featured Content
2020 Mobile App Engagement Benchmark Report
Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.
25 Techniques to Reduce Mobile Customer Churn
We put together 25 techniques to help mobile marketers prevent mobile customer churn and increase loyalty and retention.
The Guide to Mobile App Ratings and Reviews
First impressions matter, and peer recommendations in the form of app store ratings and reviews are the single greatest driver of discovery and conversion.
Advanced Guide to Mobile Product Management
This guide was created to help senior product managers better understand what their peers are focused on, how to level up their skills, and how to get ahead.
The CMO Mobile Cheat Sheet
Stats on the mobile industry’s past, present, and future so you can see where your team’s strategy falls, along with actionable tips for measuring the ROI of mobile.
Build vs. Buy: Evaluating Third-Party Mobile SDKs
Should you buy the software or build it internally? This guide helps you evaluate third-party mobile SDKs to make the best decision for your business.
7 Steps to Mobile Survey Success
Lay the groundwork for competitive advantage by understanding your customers through customer-centric, mobile-optimized surveys.
Feedback and Loyalty on the Mobile Frontier
SurveyMonkey and Apptentive joined forces to understand consumer expectations, the impact customer feedback has on loyalty, and the role mobile plays.