Resources

Break out of the mobile product management echo chamber using voice of the customer. This guide teaches you how to use VoC data to build better products and experiences.

Improve product experiences, inform marketing campaigns, and beat your competition.

Apptentive’s 7th-annual report serves as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories.

App store ratings and reviews are only one piece of the puzzle. Here’s what you should prioritize next.

Learn actionable ways you can incorporate closed-loop feedback into your product and marketing strategies.

Learn strategies from product pros at Auth0, Mailchimp, SAP Concur, and more.

With great challenges come great opportunities. According to 500 product managers, here are 18 of the most common product management challenges – and how to solve them.

Improve your company’s NPS experience, targeting, follow-up, and more for a better score and deeper customer loyalty.