Resources

Improve your company’s NPS experience, targeting, follow-up, and more for a better score and deeper customer loyalty.

In our 6th-annual report, we analyzed data from thousands of active mobile app users across more than one billion app downloads. Learn how your app stacks up against mobile benchmarks across 10 core categories and 20 subcategories.

Out with the old, in with the new! To better guide your mobile marketing decision-making, we’ve identified six metrics that speak to the current state of the mobile app industry.

Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.

How top product and marketing leaders approach digital transformation by understanding customer emotion, investing in mobile, staying agile, and more.

Learn actionable steps to improve your app’s ratings and reviews, along with how to drive the rest of your mobile business goals—like retention, in-app purchases, advertising costs, and more—forward.

Google recently announced big changes to its Play Store in-app review API. The changes will impact how app publishers prompt for ratings and feedback, as well as shift what consumers expect from experiences with their favorite Android apps.

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.