Why do certain athletes cultivate passionate fans? And how can brands do the same thing? Explore how sports fandom translates into business in this episode.

How does customer feedback create better products? Why do mission-driven brands produce loyal fans? Dive into how customer feedback creates better products and therefore creates happier customers. 

Learn how to find the right place, right time, and right person for your in-app communications, and how to treat your mobile experience with the personal touch customers deserve.

Robi Ganguly takes on the concept of mobile as a mindreader, and shares first-hand examples of how brands have leveraged mobile to anticipate and respond to customer needs.

Robi Ganguly digs into Apptetive’s concept of the “engagement bell curve” to help companies understand customer sentiment and how to approach their customers as people, not users.