What does Wonder Woman have to do with building products and brands customers love? In this episode, tech executive, former CIO at Twilio, and active Apptentive board member, Michelle Grover, sat down with Robi Ganguly to ponder this question.

It’s not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom. They also spend time diving into building engaged communities and using customer feedback to build better products and experiences.

From talking about the Texas Longhorns to what makes good BBQ, Robi and Jason talk about how tradition breeds long-lasting fan loyalty.

In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.

Bill and Robi talk about why the Marvel universe creates passionate and loyal fans, how the Taco Bell Crunchwrap Supreme came to be, and much more.