Out with the old, in with the new! To better guide your mobile marketing decision-making, we’ve identified six metrics that speak to the current state of the mobile app industry.

How top product and marketing leaders approach digital transformation by understanding customer emotion, investing in mobile, staying agile, and more.

Learn actionable steps to improve your app’s ratings and reviews, along with how to drive the rest of your mobile business goals—like retention, in-app purchases, advertising costs, and more—forward.

Google recently announced big changes to its Play Store in-app review API. The changes will impact how app publishers prompt for ratings and feedback, as well as shift what consumers expect from experiences with their favorite Android apps.

Retention is a top priority for mobile marketers. Our new five-step framework is here to help you improve your existing strategy.

Customer journey maps serve a similar purpose as a traditional sales funnel, but are much more flexible. This flexibility allows for individual customer journeys to be robustly built, which paves the way for hyper-personalized mobile experiences.