If you’re in finance, it’s time to reevaluate how you use your app for feedback collection and relationship building. Learn some of the strategies the world’s most successful finance apps use to gather and act on mobile customer feedback.

Watch along as Christy Culp, Apptentive’s Chief Customer Officer, shares 2021 macro mobile app trends and category-specific benchmarks to help quantify your app’s success.

As an essential business that remained critical during the COVID-19 pandemic, Pilot Flying J relied on its mobile experience to provide a look into customer behaviors, needs, opinions, and feedback. They then used this data to inform their product roadmap, inform their marketing campaigns, and ultimately drive ROI.

We summarize what’s changed with the Google Play Store ratings process, early cross-industry results, and how you can shift your ratings strategy to capitalize on the changes.