Acting on mobile customer sentiment data powered by Apptentive Fan Signals®, the FanDuel team was able to optimize one of their most important marketing programs to yield a robust 20% increase in mobile activations. Their approach wasn’t just limited to in-app interactions: by enriching customer profiles with Fan Signals sentiment data, they were able to target their biggest fans via traditional email and push mobile channels as well.

How the company went from 2-stars to 4.5-stars, and obtained 20% survey response rates in iOS 11.

How surveys, prompts, and two-way communication led to real results for leading retailers.