Translating this feedback into action, WeatherBug increased app store ratings and reviews, prioritized their roadmap, and amplified the voice of their most passionate customers.

Acting on mobile customer sentiment data powered by Apptentive Fan Signals®, the FanDuel team was able to optimize one of their most important marketing programs to yield a robust 20% increase in mobile activations. Their approach wasn’t just limited to in-app interactions: by enriching customer profiles with Fan Signals sentiment data, they were able to target their biggest fans via traditional email and push mobile channels as well.

After integrating Apptentive, Glympse saw a 12% increase in 5-star ratings, and a 175% increase in reviews

How Zillow uses Apptentive to increase app ratings, gather customer feedback at scale, and build features people are requesting.