In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with product expert, Ronke Majekodunmi. Specifically using Starbucks as a framework, they dive into why brand create fanatical, loyal fans and what product professionals can learn from that.

It’s not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom. They also spend time diving into building engaged communities and using customer feedback to build better products and experiences.

How does customer feedback create better products? Why do mission-driven brands produce loyal fans? Dive into how customer feedback creates better products and therefore creates happier customers.