The Ultimate Guide to Customer Experience

October 10, 2019

This comprehensive guide to customer experience will arm you with the knowledge and tools you need to transform your business. Learn how prioritizing customer experience helps you understand your customers better, measure sentiment throughout time, identify causes of behavior shifts, and improve the journey experience from end-to-end.

In this guide, you’ll learn:

  • What customer experience is and why it matters
  • What the new CX model looks like compared to the traditional CX model
  • How brand touchpoints, journey experience, and engagement channels all contribute to CX
  • Why customer experience is important and should be a priority for your company
  • How CX directly impacts different areas of your business
  • The ways in which everyone in your company influences CX
  • Actionable tips on how to improve customer experience
  • What tools to employ to improve CX

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