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Customer Stories

See how our customers use Apptentive to improve their customer experience.

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20% survey response rates

80K more app downloads

100% increase in 5-star ratings

Travel & Hospitality

jetBlue case study

Apptentive helped JetBlue drive 80K new app downloads, hear from 25% of their mobile customers, and avoid a dip in revenue.

“Apptentive gives us a platform to pull all of our customers’ voices into one channel, and gives us an overall picture of what they say, how we can improve, and how to build our strategy on it. We love the great responses and positive feedback, but we see huge benefit from the critical responses and how we can improve.”

Katie Rice, Product at JetBlue

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Lifestyle, Media, & Tech

Zillow case study

Zillow’s mobile team uses Apptentive to ask for app ratings, gather customer feedback at scale, and build features people request. Zillow saw a 78% survey response rate, 100% increase in 5-star ratings, and an increased star rating from 4.0 to 4.8.

“With Apptentive, we are now able to take people who may not be as satisfied, may be having a problem, or are experiencing a bug and redirect them really easily into our existing customer service system. Also, I can read it as a product owner every day and help facilitate bringing that qualitative feedback to the team.”

Jessica Sheibach, Former Principal Mobile Program Manager at Zillow

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Food & Beverage

AllRecipies case study

After Allrecipes integrated with Apptentive, they saw an 80% increase in 5-star App Store ratings, consistently maintained a 4.5 star app store rating, and gathered over 450,000 pieces of customer feedback in their first few months.

“Apptentive helped us improve the quality of our product by looking through trending reactions in our community, which helps us make decisions about our product and business based upon the data we pull from the tool.”

Alicia Cervini, Sr. Dir. of Business Strategy & Monetization at Allrecipes

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Retail & Shopping

RetailMeNot case study

Within the first three days of Apptentive for Web going live, RetailMeNot generated over 3,000 responses to their first NPS survey. Through Apptentive for Web, RetailMeNot generated approximately 1,000 responses per day, with an average response rate of 9.6%.

“You can now count us among some of Apptentive’s biggest fans! From our CEO down, Apptentive has become a known value-add tool throughout our company. In fact, I’m giving a short presentation on the insights we’ve derived from Apptentive at our next all-hands company meeting! We LOVE Apptentive.”

Director of Mobile Products, at RetailMeNot

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Financial Services

Credit Sesame case study

Tasked with protecting personal financial information, Credit Sesame’s success lies in its ability to earn and maintain the trust of their customers. By integrating Apptentive communication tools, Credit Sesame was able to build trust in the eyes of their customers. As a result, they saw a 20% increase in retention.

“We immediately felt an impact when we started using Apptentive. We instantly began having conversations with customers by fulfilling support requests and answering questions. Showing our customers that there are real people behind the company willing to have a conversation has helped foster a feeling of trust. And when it comes to giving personal financial information to a company, that is incredibly important.”

George McMullen, Head of Mobile at Credit Sesame

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“I love your product. It made such a huge difference at Concur. We all love your company, what it stands for, and we want to see you win.”

Mike Hilton
Mike Hilton, Co-Founder & Former President | Concur

“Apptentive gives us a platform to pull all of our customers’ voices into one channel, and gives us an overall picture of what they say, how we can improve, and how to build our strategy on it. We love the great responses and positive feedback, but we see huge benefit from the critical responses and how we can improve.”

Head shot: Katie Rice
Katie Rice, Product | JetBlue

“You can now count us among some of Apptentive’s biggest fans! From our CEO down, Apptentive has become a known value-add tool throughout our company. We LOVE Apptentive.”

Director of Mobile Products | RetailMeNot

“Apptentive has been a game changer, both in terms of review counts, as well as our overall rating, and has become a key piece of our ASO strategy.”

Ron Schneidermann, CMO | AllTrails

“Surveys are the only qualitative source of info we really have about our customers – they are invaluable. It’s so huge for us to be able to better understand the impressions and sentiment that our customers have of/towards us. We are so happy with Apptentive! When I’m having a bad day, I go in and look at how great our ratings and reviews are to make myself feel better.”

Digital Product Manager | TMZ

“Our customers were an unknown black box when we first released our app. We had little to no feedback or interactions with our customers. Being able to finally get those interactions was super helpful—the hidden gem of the success of our new app.”

Justin Paterno, Director of Product | StockTwits

“Apptentive helped us improve the quality of our product by looking through trending reactions in our community, which helps us make decisions about our product and business based upon the data we pull from the tool.”

Alicia Cervini, Sr. Dir. of Business Strategy & Monetization | Allrecipes

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Sentiment Anaylsis

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Resource center

Resource Center

Educational reports, guides, videos, and more to help mobile marketers, product teams, and CX professionals create better customer experiences.

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