Request a Demo
We tailor each demo to your specific business needs. See it for yourself and contact us today!
Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:
Guide
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7 Steps to Product Roadmap Success
Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.
Request a Demo
We tailor each demo to your specific business needs. See it for yourself and contact us today!
Thanks for reaching out! While you wait for confirmation from an Apptentive team member, you may find these free resources to be of interest:
Guide
View resourceGuide
7 Steps to Product Roadmap Success
Learn how to fight feature creep, deliver the right value, and translate vision into action. Let us help you revitalize your product roadmap today, and help make 2021 your year.
Customer Love Stories
Customer Love Stories is a podcast that explores brand fandom – what creates fans, how businesses harness the power of fandom to drive revenue, and much more. In each episode, Apptentive’s CEO and Co-founder, Robi Ganguly, chats with an industry leader to learn about their experience with customer love.
What brands can learn from F45 about community building and customer loyalty
In this episode of Customer Love Stories, we’re talking with Nicole Lanni, a product manager at Gap. She tells us about her experience with F45, diving into how their emphasis on community-building creates customer loyalty.
How Nike, DoorDash, and Poshmark deliver customer love
Andrew and Robi discuss the following:
- How basketball (and all sports) foster strong communities
- Why brands like Nike pull on our heartstrings with nostalgic products and marketing
- What it means to have courage as a brand and stand up for your values (like Nike did with Colin Kaepernick)
- How brands like DoorDash and Lyft can beat their competitors
- How brands like Poshmark create brand love through community obsession
- Why authenticity and values create successful brands and products
Discussing values-driven leadership and voting with your dollars
Robi and Rand dive into the importance of supporting ethical brands and following values-driven leaders, brand integrity and what it looks like when companies break trust, and the value in prioritizing customer love.
How brands build customer trust despite product flops
Shawn and Robi talk about these keys to building products customers love:
- Earning and keeping customer trust
- Providing ongoing fan service
- Fostering a strong community
- Moving quickly on feedback (both positive and negative)
Learning how brands like Starbucks cultivate customer loyalty
Specifically using Starbucks as a framework, Ronke and Robi dive into why brands create fanatical, loyal fans and what product professionals can learn from that.
Be sure to check out and subscribe to Ronke’s podcast, Product Magic.
Using authenticity, storytelling, and community to build lifelong fandom
How do Portland Timbers and Barack Obama both use authenticity, storytelling, and community to build lifelong fandoms? Find out in this episode.
Drawing parallels between Wonder Woman and customer love
What does Wonder Woman have to do with building products and brands customers love?
In this episode of Customer Love Stories, tech executive, former CIO at Twilio, and active Apptentive board member, Michelle Grover, sat down with Robi Ganguly to ponder this question.
Discussing the phases of fandom and building engaged communities
It’s not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom. They also spend time diving into building engaged communities and using customer feedback to build better products and experiences.
Learn how tradition and ritual breed long-lasting fan loyalty
From talking about the Texas Longhorns to what makes good BBQ, Robi and Jason talk about how tradition breeds long-lasting fan loyalty.
What do Chacos, the Philadelphia Eagles, and DJs have in common?
While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco. In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.
Discussing the Marvel fandom and invention of Taco Bell’s Crunchwrap Supreme
In this episode, Bill and Robi talk about why the Marvel universe creates passionate and loyal fans, how the Taco Bell Crunchwrap Supreme came to be, and much more.
Learn why strong values and enthusiastic communities create loyal fans
Jeff and Robi talk about why the Sounders and the Seahawks are such easy teams to be raving fans of – and why teams like the Bulls are easy to lose interest in. They discuss brands like Harley Davidson and Coca-Cola and investigate why ritual fosters community.
How do brands create passionate communities?
In this episode of Customer Love Stories, Shauna and Robi spend time exploring how brands like Peloton use relationships and human connections to build loyal fans.
Why do athletes cultivate passionate fans, and how can brands do the same thing?
Carlos and Robi spend time exploring how sports fandom translates into business. Why do certain athletes cultivate passionate fans? And how can brands do the same thing? How does Product School create happy customers and fans?
How does customer feedback create better products? Why do mission-driven brands produce loyal fans?
Doug and Robi dive into how customer feedback creates better products and therefore creates happier customers. Using Patagonia as a concrete example, Doug shares his theory that storytelling and mission-driven brands cultivate the best fans.
Ready to see Apptentive in action?
Request a demo today!