Why ASO Matters [Infographic]

App Store Optimization, or ASO, is the continuous process of improving an app’s rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today’s competitive mobile landscape.

We recently released a 31-page digital marketer’s guide to app store optimization, which received a ton of community interest. We also received a few requests to break the in-depth content down into a bite-size format, and we were happy to oblige!

We’ve pulled together the most important findings from our research into an easy-to-read-and-share infographic, which you’ll find below. Whether you’re an ASO veteran or are just beginning your journey, there’s something everyone can take away from Apptentive’s research and learnings. Enjoy!

You can also access the PDF version of the above infographic here.

As always, we’d love to hear your thoughts on how you’re implementing ASO into your mobile strategy. Leave your comments below!