Webinar: Learn How Different Departments Work Together to Capture and Understand VoC

Watch our webinar to learn how product and research teams can work together to capture the voice of the customer (VoC) and ultimately create better consumer experiences.

Sina Yeganeh, Director of Product Management, and Michael Fountain, Head of Product, at Apptentive discuss the ways in which both product and research teams can contribute to the capture and analysis of VoC. They shed light on how these two teams can collaborate rather than engage in a game of tug-of-war.

You’ll learn:

• How to work with other departments to gather, understand, and share VoC
• How to build trust between peers and stakeholders
• How researchers can shift their mindset from methodology to discovery
• Enable your company to gather customer feedback properly
• Recognize biases or flaws in research, data, surveys, etc.
• Present your findings to key stakeholders
• Interview customers more effectively

Watch the full webinar here: