The Five Stages of Reducing Mobile Customer Churn

Churn prevention is a top priority for mobile marketers. Keeping existing customers happy and engaged is more cost-effective—and holds more future value—than continuously acquiring new ones.

What many marketers don’t realize is that customer churn can be largely managed with a series of simple improvements, and that boosting retention doesn’t mean you have to completely reinvent the wheel! Our new framework, The Five Stages of Reducing Mobile Customer Churn, was created to help mobile marketers understand what triggers churn and how to get ahead of it.

What’s included

The framework is broken out into five sections. Each section starts with a short video to prep you for what’s included. The tutorial is transitional and, if followed in order, will help you make quick, efficient progress within your mobile marketing strategy.

The framework covers the following churn prevention methods:

• Section One: Use Data to Determine Your Starting Point
• Section Two: Reassess Customer Segments, Sentiment, and Requests for Feedback
• Section Three: Revisit Your Mobile Experience to Find Points of Dropoff and Hyper-engagement
• Section Four: Integrate Learnings from Customer Feedback Into Your Mobile Experience
• Section Five: Keep the Long-term Focus On Your Customers

Get started now

No matter your starting point, retention can always be improved. Add some fresh ideas to your existing strategy by accessing The Five Stages of Reducing Mobile Customer Churn and finish the rest of 2020 stronger than you began!