Originally published by Loyalty 360 on June 1st, 2015. Ask any CEO about his or her most important asset, and he or she will tell you one thing: the customer. In order for a business to thrive, or even survive, attracting and retaining customers is crucial. That means that, above all else, we need to […]
It is essential to build a long-term relationship with those who play your game in order to boost mobile game retention, lest you find yourself suffering from the cost of acquiring new players. A successful player relationship management is important to understand retention along with identifying the different playing styles and behavior. The impact of […]
The following post was originally published to AppLift on March 31st, 2015 Sore Thumbs and Tinderitis: The App That Keeps (Kept?) Us Coming Back The IAC-developed Tinder app set the world of online dating on fire – resulting in an astonishing 50 million matches in 2014. For those new to Tinder and mobile dating apps, […]
In honor of International Customer Loyalty Month, here are 30 of our all-time favorite customer loyalty quotes – one for each of the days in April – to leave you inspired to pave the way in customer centricity. “If people believe they share values with a company, they will stay loyal to the brand.” – […]
While Apptentive and our customers celebrate customer loyalty twelve months out of the year, we wanted to take some time to recognize April and its status as the “International Customer Loyalty Month” with a series of posts on what customer loyalty means in the mobile era. Over the remainder of the month, we’ll provide tips […]
Like it or not, online dating is an increasingly large part of today’s matchmaking, with over one third of marriages in the U.S. resulting from online dating. With Valentine’s Day right around the corner, we thought it was fitting to take a moment to share how mobile has changed the dating scene and what we […]
The following is Part 1 of our three-part guide on mobile research and in-app surveys. Part 1 – Getting Started With Mobile Research: Why It’s Important Part 2 – 7 Steps to Creating Effective In-App Surveys Part 3 – Mobile Research Best Practices According to a recent survey by Mblox, brands and their customers rarely […]
What Continued Increases in Mobile Acquisition Costs Mean for Developers Customer acquisition may seem like an easy task. After all, the growth of the mobile market is only accelerating and the mobile internet is predicted to be in the hands of half the world’s population by 2020. If you build it, they will come… Right? […]
With continued increases in mobile customer acquisition costs and the challenges of customer retention in an increasingly crowded marketplace, app marketing may seem like a daunting task. To remedy this, we’ve worked with some of the best in the business at MobileDevHQ, Apptamin, Leanplum, and AppFlood to shed some light on the strategy and best […]
As in the past few years, the newest tablets and smartphones are going to be the big gift for many this holiday season. Between Hanukkah, Kwanzaa, Christmas Day, and Black Friday/Cyber Monday (after everyone ‘gifts themselves’ new tech treats a little early to take advantage of early price reductions), people all over the world will […]
