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Net Promoter Score, or NPS, has become the industry standard for gauging customer loyalty. Introduced in the Harvard Business Review in 2003, NPS is still appealing because it provides one consistent scale to measure customer sentiment over time. To calculate NPS, companies ask customers how likely they would be to recommend a product to their […]
With retention currently a pressing issue for most app developers, there is increasing focus on engaging customers so they become higher value and more profitable. The easiest way to increase your app’s retention is to increase the lifetime value (LTV) of your customers, making them more loyal, sticky, and profitable. The aim is to nurture […]
For many mobile marketers, the golden measurement of an app’s success is downloads—or more specifically, installs. But is increasing customer acquisition truly the best objective for today’s mobile marketer? Perhaps not. It’s time for app marketers to set their sights on increasing retention to cut costs, drive revenue, and build better relationships with their customers. […]
Editor’s note: The following content is an updated version of a post originally published in 2012. Changes include new links, updated examples to reflect changes in the mobile environment, new supporting images, and more. Ask any consumer what their number one reason for shying away from buying through a mobile app is, and they will […]
As a multi-trillion dollar media and entertainment industry, the impact of professional sports is undeniable. Whether you’re a die-hard fan who follows their team’s every move or someone who pays closer attention to the Puppy Bowl than the Super Bowl, we’re in an age of unprecedented access to sports. Yet for all the perks of […]
Originally published by Loyalty 360 on June 1st, 2015. Ask any CEO about his or her most important asset, and he or she will tell you one thing: the customer. In order for a business to thrive, or even survive, attracting and retaining customers is crucial. That means that, above all else, we need to […]
It is essential to build a long-term relationship with those who play your game in order to boost mobile game retention, lest you find yourself suffering from the cost of acquiring new players. A successful player relationship management is important to understand retention along with identifying the different playing styles and behavior. The impact of […]
The following post was originally published to AppLift on March 31st, 2015 Sore Thumbs and Tinderitis: The App That Keeps (Kept?) Us Coming Back The IAC-developed Tinder app set the world of online dating on fire – resulting in an astonishing 50 million matches in 2014. For those new to Tinder and mobile dating apps, […]
See our updated 2019 list of the best customer experience and loyalty quotes here! In honor of International Customer Loyalty Month, here are 30 of our all-time favorite customer loyalty quotes – one for each of the days in April – to leave you inspired to pave the way in customer centricity. “If people believe […]
While Apptentive and our customers celebrate customer loyalty twelve months out of the year, we wanted to take some time to recognize April and its status as the “International Customer Loyalty Month” with a series of posts on what customer loyalty means in the mobile era. Over the remainder of the month, we’ll provide tips […]