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Mobile as a channel is growing in importance for the retail industry. A Facebook IQ study of US internet users found that 45% of shopping trips include some mobile shopping. The increase in use of mobile as a shopping tool is having a real impact on retailers who are trying to keep up with consumers’ […]
TL;DR: Account Based Marketing (ABM) is about the relationships you build. It’s about providing extraordinary value and being highly personalized. Your product team needs to understand your ABM strategy and a great ABM strategy will raise the bar on your customer experience. A customer who feels less cared for as a customer than they were […]
As app publishers, we all know how difficult it can be to drive new customers to download and use our apps. But when it comes to app retention, keeping customers loyal and satisfied over time is still a hurdle across all industries. Based on our research, only 40% of customers continue to use an app […]
Smartphone apps have become the modern replacements of our everyday organizing tools. From calculators to schedulers, apps have become efficient handy helpers for work, study, play, and even our daily chores. Along with the growing number of mobile phone users, app downloads are expected to soar over the next few years. Forecasts have shown up […]
Acquiring new customers is awesome, but if you’re not focused on retaining your existing customers, then you’re missing out. We all know it’s easier and cheaper to retain customers than attract new ones, so retention should be the priority. Retention can also be your ticket to growth. A recommendation from someone you know is the […]
Mobile has changed everything, including the way companies ask for, receive, and use customer feedback. Feedback today is more accessible than ever, thanks to mobile. From quickly iterating on new features, to remedying a sour situation with a customer who has had a negative experience, mobile customer feedback can have immediate and lasting impact on […]
I was thrilled to be invited to speak at MozCon Local 2016 back in February to discuss how mobile impacts local search marketing and customer loyalty. Mobile is quickly becoming the primary search method for most people, with over half of all Google searches now happening on mobile devices rather than desktop. However, the adoption […]
Consumers today are more connected than ever thanks to the 8.6 billion mobile devices that exist, which is changing many aspects of the relationship between customers and companies. One place in particular that’s changing is the way companies ask for and understand customer feedback. To understand exactly how mobile has had an impact, we joined […]
I’m live at Barcelona’s Mobile World Congress, where Overstock.com President Stormy Simon (@Stormy_Simon) just took the stage to share her observations from a front row seat at the ecommerce revolution. Naturally, my curiosity was piqued, and I escaped the chaos of the hallowed halls of MWC to learn what one of our earliest customers had […]
With over 1,000 apps added to the App Store each and every day, establishing loyalty is no easy matter. Fortunately, acting on the seven tips below will keep your app top-of-mind with customers and keep them coming back for more. We live in a world where brands are increasingly honing into the wants and needs […]