Mobile has changed everything, including the way companies ask for, receive, and use customer feedback. Feedback today is more accessible than ever, thanks to mobile. From quickly iterating on new features, to remedying a sour situation with a customer who has had a negative experience, mobile customer feedback can have immediate and lasting impact on […]
I was thrilled to be invited to speak at MozCon Local 2016 back in February to discuss how mobile impacts local search marketing and customer loyalty. Mobile is quickly becoming the primary search method for most people, with over half of all Google searches now happening on mobile devices rather than desktop. However, the adoption […]
Consumers today are more connected than ever thanks to the 8.6 billion mobile devices that exist, which is changing many aspects of the relationship between customers and companies. One place in particular that’s changing is the way companies ask for and understand customer feedback. To understand exactly how mobile has had an impact, we joined […]
I’m live at Barcelona’s Mobile World Congress, where Overstock.com President Stormy Simon (@Stormy_Simon) just took the stage to share her observations from a front row seat at the ecommerce revolution. Naturally, my curiosity was piqued, and I escaped the chaos of the hallowed halls of MWC to learn what one of our earliest customers had […]
With over 1,000 apps added to the App Store each and every day, establishing loyalty is no easy matter. Fortunately, acting on the seven tips below will keep your app top-of-mind with customers and keep them coming back for more. We live in a world where brands are increasingly honing into the wants and needs […]
Net Promoter Score, or NPS, has become the industry standard for gauging customer loyalty. Introduced in the Harvard Business Review in 2003, NPS is still appealing because it provides one consistent scale to measure customer sentiment over time. To calculate NPS, companies ask customers how likely they would be to recommend a product to their […]
With retention currently a pressing issue for most app developers, there is increasing focus on engaging customers so they become higher value and more profitable. The easiest way to increase your app’s retention is to increase the lifetime value (LTV) of your customers, making them more loyal, sticky, and profitable. The aim is to nurture […]
For many mobile marketers, the golden measurement of an app’s success is downloads—or more specifically, installs. But is increasing customer acquisition truly the best objective for today’s mobile marketer? Perhaps not. It’s time for app marketers to set their sights on increasing retention to cut costs, drive revenue, and build better relationships with their customers. […]
Editor’s note: The following content is an updated version of a post originally published in 2012. Changes include new links, updated examples to reflect changes in the mobile environment, new supporting images, and more. Ask any consumer what their number one reason for shying away from buying through a mobile app is, and they will […]
As a multi-trillion dollar media and entertainment industry, the impact of professional sports is undeniable. Whether you’re a die-hard fan who follows their team’s every move or someone who pays closer attention to the Puppy Bowl than the Super Bowl, we’re in an age of unprecedented access to sports. Yet for all the perks of […]
